An Advertising Agency that loves television, radio, press, outdoor, PR…..
Sticky has been built on traditional media design, production, planning and placement.
These days, however, we believe in treating traditional media differently. Buy differently. Produce really different creative. Avoid safe and predictable solutions.
Why? Because safe and predictable isn’t very effective. Consumers are bored with it and you will never stand out from the crowd.
An Advertising Agency with a cost-effective approach
We couple this approach with most cost-effective media placement system. This innovative system delivers more reach and more frequency to your target audience for the same budget. In fact, we average 84% more spots and 23% more audience than standard media scheduling.
Traditional media is a great place to implement Zag Theory because so much traditional advertising is so bland and formula-matic. Its an opportunity to do something bold and creative. To do the opposite of your competitors. Ignore convention. Embrace change and results.
Today’s real competition doesn’t come from other companies but from the extreme clutter of the marketplace. You can’t fight clutter with more clutter.
In order to stand out your advertising needs to be different. Radically different. When the others ZIG, you must ZAG.