Sticky is a Newcastle-based advertising agency specialising in digital media. The best way to describe us is as Digital + Different. We have developed a reputation as leaders in Inbound Marketing and launched the breakthrough NLYZR website analysis and optimisation tools, enabling us to achieve the results our clients are really looking for.... more sales.

Sticky helps corporate marketers with: advertising, web development and strategy, inbound marketing and search engine optmisation.

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A look into the future….

Over at the Marketing Magazine site, Craig has posted a story called A glimpse into the future at SXSW and Web 2.0 chronicling the latest web, media and marketing initiatives he observed on his recent US conferences trip. There’s some really relevant information for Australian business considering the Rudd government’s recent National Broadband Network announcement. Please give the story a “Thumbs Up YES” if you find it useful.

Posted by Craig on April 14th, 2009 | Leave a Comment »
Posted under: Featured

Don’t build a website, build a web strategy

How to find new customers, obtain information, broaden your geographic reach, streamline operations, improve customer relations, lower communication costs, generate PR and free publicity, look like an industry leader and…..have complete marketing measurability.

A few years ago a Newcastle web designer told me there was no future in the website design business because it was becoming so easy for anyone to create their own sites. “The company receptionist will be knocking together websites in a few hours”, he said.

He was both right and wrong.

The advent of blogging templates such as Typepad, Blogger and other user-friendly platforms certainly have made it very easy and cheap to create a “site’ for anyone who wants one. And yes, my kids could probably build a reasonably good-looking site in a day if they put their minds to it.

Unfortunately, many business sites look exactly like the receptionist or the owner’s children did make them. On that count my friend was right.

The part he got wrong was that it meant the demise of the web design business. The fact that every man and his dog has or can build a basic site means there is more imperative than ever on creating not just a good site, but a great web strategy.

There is an enormous difference.

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