Sticky is a Newcastle-based advertising agency specialising in digital media. The best way to describe us is as Digital + Different. We have developed a reputation as leaders in Inbound Marketing and launched the breakthrough NLYZR website analysis and optimisation tools, enabling us to achieve the results our clients are really looking for.... more sales.

Sticky helps corporate marketers with: advertising, web development and strategy, inbound marketing and search engine optmisation.

Come join the (r)evolution.

The (R)evolution has begun

Welcome to Sticky Advertising 2.0, Newcastle’s first Digital, Social & Traditional media agency

We are proud to launch a new direction for Sticky Advertising. A commitment to DIGITAL media. A commitment to offering DIFFERENT and highly innovative creative work.

Our new call-to-arms is DIGITAL + DIFFERENT .

We have embraced an exciting new website platform that provides unparalleled flexibility, adaptability and search-ability. It can offer your business wonderful new online marketing opportunities. The Sticky site is the first example of the platform and what it can do.

One of the biggest issues we have begun tackling is Search Engine Optimisation. So many websites have been poorly designed and do not perform well (or at all) in Google, Yahoo and other searches.

What is the point of a website that nobody sees?

We believe that your website shouldn’t just be a destination, but an active part of your marketing campaign. It should be introducing new customers to your business. That’s why we have developed a unique new Search Engine Optimisation (SEO) service to allow your site to be found easily and often. No need to pay for Adwords. No reason why you can’t be on the first page of all the relevant searches. Sticky has the tools to have your site performing better in online searches immediately.

In fact, we believe so strongly in the benefits of good SEO that we now bundle it into all new website designs. We refuse to create sites that aren’t fully optimised.

(r)evolution Finally, the DIFFERENT part. We are totally committed to creating advertising that really stands out from the clutter. Entertaining. BOLD. Left-field. We will do what it takes to give your marketing more impact. It might be a creative production or a creative use of media. Whatever it is, it won’t be bland.

Viva la (R)EVOLUTION,

Traditional v new media debate

from Media Hunter

At the Sydney PubCamp Web 2.0 Media Day much of the discussion and vigorous debate centered around the topic of traditional verses new media. The room largely divided into two camps, with the majority supporting new media. This was fairly predictable given the nature of the day and the web 2.0 focus of the event.

What surprised me was the strength of conviction and belief in one form of media over the other. There seemed to be very little middle-ground.

As a representative of an advertising agency I saw the debate from a very different perspective. We are heavy users of traditional media but very interested observers and emerging users of new media. Our view is definitely that there is room for both and will continue to be for quite some time.

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Posted by Craig on June 20th, 2008 | 2 Comments »
Posted under: Digital | traditional media