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	<title>Sticky &#187; Strategy</title>
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	<link>http://www.stickyads.com.au</link>
	<description>Sticky Advertising is Newcastle&#039;s first Digital, Social and Traditional media agency. The best way to describe us is as Digital + Different</description>
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		<title>Clutter</title>
		<link>http://www.stickyads.com.au/clutter/</link>
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		<pubDate>Thu, 17 Jul 2008 02:56:12 +0000</pubDate>
		<dc:creator>Craig</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Zag Theory]]></category>
		<category><![CDATA[Clutter]]></category>
		<category><![CDATA[different]]></category>
		<category><![CDATA[Sticky Branding]]></category>
		<category><![CDATA[zag philosophy]]></category>

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		<description><![CDATA[Today&#8217;s real competition doesn&#8217;t come from other companies but from the extreme clutter of the marketplace. You can&#8217;t fight clutter with clutter and expect better results because the human mind deals with clutter by blocking most of it out. Only the most interesting or useful stuff is retained. In order for your brand to stand [...]]]></description>
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		<title>The Social Media Adoption Process</title>
		<link>http://www.stickyads.com.au/the-social-media-adoption-process/</link>
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		<pubDate>Fri, 20 Jun 2008 10:25:43 +0000</pubDate>
		<dc:creator>Craig</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[Ann Handley]]></category>
		<category><![CDATA[Gavin Heaton]]></category>
		<category><![CDATA[Plurk]]></category>
		<category><![CDATA[Robert Scoble]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[The Sticky Media Gap]]></category>

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		<description><![CDATA[Yesterday, I received numerous invitations to join a new Web 2.0 site called &#8211; Plurk. My first thoughts were “No&#8230;not another one.” But I joined and spent most of my productive day inviting or accepting people as my friend. But, what excited me wasn’t Plurk itself, it was seeing for the first time social media [...]]]></description>
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