Sticky is a Newcastle-based advertising agency specialising in digital media. The best way to describe us is as Digital + Different. We have developed a reputation as leaders in Inbound Marketing and launched the breakthrough NLYZR website analysis and optimisation tools, enabling us to achieve the results our clients are really looking for.... more sales.

Sticky helps corporate marketers with: advertising, web development and strategy, inbound marketing and search engine optmisation.

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Clutter

Today’s real competition doesn’t come from other companies but from the extreme clutter of the marketplace. You can’t fight clutter with clutter and expect better results because the human mind deals with clutter by blocking most of it out. Only the most interesting or useful stuff is retained.

In order for your brand to stand out in all this clutter it needs to be RADICALLY DIFFERENT.

Posted by Craig on July 16th, 2008 | Leave a Comment »
Posted under: Strategy | Zag Theory | branding

The Social Media Adoption Process

Yesterday, I received numerous invitations to join a new Web 2.0 site called – Plurk.

My first thoughts were “No…not another one.” But I joined and spent most of my productive day inviting or accepting people as my friend.

But, what excited me wasn’t Plurk itself, it was seeing for the first time social media Thought Leaders taking up and interacting with a new technology.

social_media_adoption_proce

People like Robert Scoble, Ann Handley, Darren Rowse and Gavin Heaton.

I felt like a young David Attenborough viewing animals interacting in their natural habitat. No…I’m not saying these Thought Leaders were animals…it’s the only analogy I could come up with.

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Posted by gordon on June 20th, 2008 | Leave a Comment »
Posted under: social media