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	<title>Sticky &#187; Sticky Branding</title>
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	<link>http://www.stickyads.com.au</link>
	<description>Sticky Advertising is Newcastle&#039;s first Digital, Social and Traditional media agency. The best way to describe us is as Digital + Different</description>
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		<title>Sticky &amp; Countrytell Partner to Take High-Speed Broadband to Rural Australia</title>
		<link>http://www.stickyads.com.au/sticky-countrytell-partner-to-take-high-speed-broadband-to-rural-australia/</link>
		<comments>http://www.stickyads.com.au/sticky-countrytell-partner-to-take-high-speed-broadband-to-rural-australia/#comments</comments>
		<pubDate>Tue, 19 Jul 2011 03:52:14 +0000</pubDate>
		<dc:creator>Mitch</dc:creator>
				<category><![CDATA[Sticky Advertising]]></category>
		<category><![CDATA[Sticky Advertising Agency]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Advertising Agency]]></category>
		<category><![CDATA[Craig Wilson]]></category>
		<category><![CDATA[Sticky]]></category>
		<category><![CDATA[Sticky Branding]]></category>
		<category><![CDATA[Sticky Digital]]></category>

		<guid isPermaLink="false">http://www.stickyads.com.au/?p=730</guid>
		<description><![CDATA[Sticky is teaming up with Community Broadband Carrier Countrytell to roll out high-speed broadband services to communities in rural &#38; remote NSW and across Australia. The Community Broadband Development Program will supplement the National Broadband Network, allowing communities outside its FTTP reach to connect to &#38; communicate with the rest of the world. People in [...]]]></description>
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		<title>Clutter</title>
		<link>http://www.stickyads.com.au/clutter/</link>
		<comments>http://www.stickyads.com.au/clutter/#comments</comments>
		<pubDate>Thu, 17 Jul 2008 02:56:12 +0000</pubDate>
		<dc:creator>Craig</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Zag Theory]]></category>
		<category><![CDATA[Clutter]]></category>
		<category><![CDATA[different]]></category>
		<category><![CDATA[Sticky Branding]]></category>
		<category><![CDATA[zag philosophy]]></category>

		<guid isPermaLink="false">http://stickyads.com.au/?p=80</guid>
		<description><![CDATA[Today&#8217;s real competition doesn&#8217;t come from other companies but from the extreme clutter of the marketplace. You can&#8217;t fight clutter with clutter and expect better results because the human mind deals with clutter by blocking most of it out. Only the most interesting or useful stuff is retained. In order for your brand to stand [...]]]></description>
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		<title>Brand Positioning: Remember This</title>
		<link>http://www.stickyads.com.au/brand-positioning-remember-this/</link>
		<comments>http://www.stickyads.com.au/brand-positioning-remember-this/#comments</comments>
		<pubDate>Sat, 21 Jun 2008 05:54:40 +0000</pubDate>
		<dc:creator>Craig</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Jack Trout]]></category>
		<category><![CDATA[Sticky Branding]]></category>

		<guid isPermaLink="false">http://stickyads.com.au/?p=92</guid>
		<description><![CDATA[Source: Jack Trout, Branding Strategy Insider What seven concepts are critical to positioning? 1. Perception (their’s, not your’s) 2. Differentiation 3. Competition 4. Specialization 5. Simplicity 6. Leadership 7. Reality To sell concepts, products and services, you have to understand how the mind works: 1. The mind is a limited container. 2. The mind creates [...]]]></description>
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		<title>Brand Positioning: Key Questions</title>
		<link>http://www.stickyads.com.au/brand-positioning-key-questions/</link>
		<comments>http://www.stickyads.com.au/brand-positioning-key-questions/#comments</comments>
		<pubDate>Fri, 20 Jun 2008 05:58:52 +0000</pubDate>
		<dc:creator>Craig</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Al Ries]]></category>
		<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Jack Trout]]></category>
		<category><![CDATA[Sticky Branding]]></category>

		<guid isPermaLink="false">http://stickyads.com.au/?p=93</guid>
		<description><![CDATA[Source: Jack Trout, brandingstrategyinsider.com To apply positioning thinking to your own company&#8217;s situation, here are six key questions to ask yourself: 1. What position, if any do we already own in the prospect&#8217;s mind? Get the answer to this question from the marketplace, not the marketing manager. If this requires a few dollars for research, [...]]]></description>
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		<title>The Bill Bernbach Advertising Philosophy</title>
		<link>http://www.stickyads.com.au/the-bill-bernbach-advertising-philosophy/</link>
		<comments>http://www.stickyads.com.au/the-bill-bernbach-advertising-philosophy/#comments</comments>
		<pubDate>Thu, 19 Jun 2008 06:00:41 +0000</pubDate>
		<dc:creator>Craig</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Bill Bernbach]]></category>
		<category><![CDATA[Dane Bernbach]]></category>
		<category><![CDATA[DDB Worldwide]]></category>
		<category><![CDATA[Doyle]]></category>
		<category><![CDATA[Sticky Branding]]></category>

		<guid isPermaLink="false">http://stickyads.com.au/?p=94</guid>
		<description><![CDATA[Source: Branding Strategy Insider It&#8217;s really quite simple. There are two parts to it. The first part is to find something important to say about your product. Search very, very hard for a point of superiority and difference in your product as against competition. If it doesn&#8217;t exist, work with your client to make it [...]]]></description>
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