Sticky is a Newcastle-based advertising agency specialising in digital media. The best way to describe us is as Digital + Different. We have developed a reputation as leaders in Inbound Marketing and launched the breakthrough NLYZR website analysis and optimisation tools, enabling us to achieve the results our clients are really looking for.... more sales.

Sticky helps corporate marketers with: advertising, web development and strategy, inbound marketing and search engine optmisation.

Come join the (r)evolution.

Make 2009 your advertising transition year

Last week Harold Mitchell told Adnews that he saw 2008 as a year of significant change in the advertising industry, one that cemented the digital age as the permanent force in media.

But how many businesses owners and marketing managers have started making the transition with their own businesses? How many are currently sitting down and mapping out the same old marketing plan for 2009, allocating aq budget to Yellow Pages that go unread or old media with declining audiences but higher rates?

There’s no doubt that we are entering a difficult economic climate. Businesses that adapt quickly and implement cost-effective changes reflective of the new media landscape will emerge in a much stronger position.

And don’t think that you can be complacent. Digital and social media is breaking into the mainstream. Obama used it extremely effectively in the US election last year. Australian press are now regularly discussing it, and smart businesses are using it effectively already.

If you haven’t already begun exploring new options for your marketing, then make 2009 your year of transition:

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SNOBS – a social media site for business women launches

Newcastle media identity Carlee Potter has launched SNOBS, a social media site for business women. Carlee describes SNOBS as “an online magazine and social network for businesswomen. It is a resource for news, information and advice where career-driven women can connect with fresh industry contacts and keep in touch with valued friends.”

A former Newcastle radio announcer (NEWFM and NXFM) and freelance journalist (Sun Herald and Ralph), Carlee has moved boldly into the digital publishing world with SNOBS. The site mixes conventional magazine-style columns and social events coverage with interactive events calendars, citizen journalism and networking opportunities.

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Posted by Craig on September 11th, 2008 | 5 Comments »
Posted under: Digital | social media

Is your business ready for social media?

In the August 2008 edition of Marketing Magazine Sticky was identified as one of the leading social media agencies in Australia. Yet, since Sticky relaunched as Newcastle’s first Digital, Social and Traditional media agency we haven’t talked up the social media aspect as publicly as some of our other offerings. One-on-one with clients we have begun introducing social media thinking and strategies to their marketing, but we weren’t sure if people here were ready for a full-on social media information onslaught.

Social media in Australia is still very much an emerging form of marketing and as currently there are very few genuine Australian social media agencies. Many agencies are beginning to pay lip service to social media, but aren’t really addressing it correctly or effectively.

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Posted by Craig on September 8th, 2008 | Leave a Comment »
Posted under: Sticky Advertising Agency | social media

Sticky Turns 3

Today is Sticky Advertising’s 3rd birthday.

Its hard to believe the changes that have taken place in the 3 years since Newcastle’s longest serving advertising agency changed hands in September 2005. New staff, new clients, new services and substantial growth.

Back in 2005 my immediate aim was to build on a small but viable business, retain our client base and create quality advertising for them.

Three years later Sticky is a vastly different agency. We recently relaunched as Newcastle’s first digital, social and traditional media agency, pursuing an aggressive agenda to introduce new and effective marketing options to our clients and potential clients. The reaction has been extremely positive and our digital offerings have met with early success.

The old agency was extremely focused on traditional media with a lot of print and television work, while the modern Sticky was recently identified by Marketing Magazine as possible “top dog in social media by 2010″. The same magazine had two Sticky blogs, The Marketer and Media Hunter ranked in the Top 50 Australian Marketing Pioneers list, the only Australian advertising agency to do so.

We are now creating cutting-edge websites and implementing highly effective search engine optimisation to help our clients achieve better Google rankings and being interviewed on radio about digital marketing.

We have also been privileged to be able to contribute to two international marketing books covering the rise of social media: The Age of Conversation and Age of Conversation 2, Why don’t people get it?

Its been an exciting ride and it’s far from over. Very soon we will be announcing more news and changes.

Thanks to everyone, our clients and suppliers and my hard working team for your support.

Posted by Craig on August 31st, 2008 | 2 Comments »
Posted under: Sticky Advertising