Sticky is a Newcastle-based advertising agency specialising in digital media. The best way to describe us is as Digital + Different. We have developed a reputation as leaders in Inbound Marketing and launched the breakthrough NLYZR website analysis and optimisation tools, enabling us to achieve the results our clients are really looking for.... more sales.

Sticky helps corporate marketers with: advertising, web development and strategy, inbound marketing and search engine optmisation.

Come join the (r)evolution.

Make 2009 your advertising transition year

Last week Harold Mitchell told Adnews that he saw 2008 as a year of significant change in the advertising industry, one that cemented the digital age as the permanent force in media.

But how many businesses owners and marketing managers have started making the transition with their own businesses? How many are currently sitting down and mapping out the same old marketing plan for 2009, allocating aq budget to Yellow Pages that go unread or old media with declining audiences but higher rates?

There’s no doubt that we are entering a difficult economic climate. Businesses that adapt quickly and implement cost-effective changes reflective of the new media landscape will emerge in a much stronger position.

And don’t think that you can be complacent. Digital and social media is breaking into the mainstream. Obama used it extremely effectively in the US election last year. Australian press are now regularly discussing it, and smart businesses are using it effectively already.

If you haven’t already begun exploring new options for your marketing, then make 2009 your year of transition:

Read the rest of this entry »

SNOBS – a social media site for business women launches

Newcastle media identity Carlee Potter has launched SNOBS, a social media site for business women. Carlee describes SNOBS as “an online magazine and social network for businesswomen. It is a resource for news, information and advice where career-driven women can connect with fresh industry contacts and keep in touch with valued friends.”

A former Newcastle radio announcer (NEWFM and NXFM) and freelance journalist (Sun Herald and Ralph), Carlee has moved boldly into the digital publishing world with SNOBS. The site mixes conventional magazine-style columns and social events coverage with interactive events calendars, citizen journalism and networking opportunities.

Read the rest of this entry »

Posted by Craig on September 11th, 2008 | 5 Comments »
Posted under: Digital | social media