Sticky is a Newcastle-based advertising agency specialising in digital media. The best way to describe us is as Digital + Different. We have developed a reputation as leaders in Inbound Marketing and launched the breakthrough NLYZR website analysis and optimisation tools, enabling us to achieve the results our clients are really looking for.... more sales.

Sticky helps corporate marketers with: advertising, web development and strategy, inbound marketing and search engine optmisation.

Come join the (r)evolution.

Sticky advice in Sydney Morning Herald

The following article featuring Craig Wilson and Sticky was in Sydney Morning Herald on 26 August 2010

HOW TO BOOST YOUR NET WORTH

There are tricks that will increase the number of people who visit your business website, writes Megan Johnston, Sydney Morning Herald.

Small business owners are waking up to the need to go online and are setting up websites in record numbers. It’s good news for consumers but if you’re an owner vying for e-business, how can you make sure you get noticed.

Craig Wilson, who is managing director of the digital marketing agency Sticky, says first and foremost you need to create a site that the public will want to visit. If your web presence is boring and never chances, what reason will people have to visit? Wilson says you don’t have to start big with lots of graphics and video. You just need to have content on the site that is interesting and regularly updated. Once people are through the door you’ll have your chance to sell you wares to them.

“The owner [could] find a niche in their industry and start blogging on it,” he says. “Before they know it, they’ll become the go to person on that topic and it can attract a lot of traffic.”

Wilson says another trick is embedding search-friendly terms in the content, code and links – a process known widely as “search-engine-optimisation”.

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Posted by Mitch on August 25th, 2010 | Leave a Comment »
Posted under: Sticky Advertising

Position available: Junior Web Developer

Sticky has had a dynamic year of growth after winning several major national clients and we need more hands on deck to help with the workload.

We’re looking for a Junior Web Developer to become an integral part of our digital team.

You will learn our proprietary Search Engine Optimisation process and work with our NLYZR tools, generating reports, recommendations and implementing recommendations for key clients. The role is varied and interesting, working across several aspects of the business.

The right person will have:

  • A reasonable understanding of SEO
  • Understanding of search engine trends
  • Excellent project management and communication skills
  • Experience with dynamic web programming, databases, HTML, XHTML, CSS and JavaScript
  • Experience with large Content Management Systems
  • Experience with domain and web hosting platforms

Most importantly, the person we are looking for has the energy, drive and personality to be part of a dynamic team looking to deliver exceptional results for our clients.

You would be based in our Newcastle office and reporting to our Digital Project Director. Salary negotiable. This is a rare opportunity to join a vibrant digital agency working with an exciting range of local and national clients.

Applications and resumes will be accepted by email only, addressed to Craig Wilson, craig@stickyads.com.au by close of business Friday 3 September 2010. The best applicants will be shortlisted and asked to perform a simple task to demonstrate your abilities.

NOTE: Applications are now closed.

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Posted by Craig on August 18th, 2010 | 2 Comments »
Posted under: Sticky Advertising