Sticky is a Newcastle-based advertising agency specialising in digital media. The best way to describe us is as Digital + Different. We have developed a reputation as leaders in Inbound Marketing and launched the breakthrough NLYZR website analysis and optimisation tools, enabling us to achieve the results our clients are really looking for.... more sales.

Sticky helps corporate marketers with: advertising, web development and strategy, inbound marketing and search engine optmisation.

Come join the (r)evolution.

The Future of Media Summit

Gordon and I headed down to Sydney yesterday for the Future of Media Summit 2008 hosted by Ross Dawson and his Future Exploration Network. Firstly, congratulations to Ross and his hard-working team for putting on such a professional and informative event. It went off without a a hitch and everyone was extremely accommodating.

Officially the #FOM08 event was held in two parts: the conference session with live simulcast between Sydney and Silicon Valley, and the “Unconference” sessions allowing for debate and open forum conversation on various topics.

However, like last month’s PubCamp events in Sydney and Melbourne, there was a third aspect to the event that only half the attendees were aware of – the Twitter back channel and live commentary being conducted by many of the audience. For me, this was at least as informative and stimulating as the conference itself.

Read the rest of this entry »

Posted by Craig on July 15th, 2008 | 1 Comment »
Posted under: Digital | social media | traditional media

Traditional v new media debate

from Media Hunter

At the Sydney PubCamp Web 2.0 Media Day much of the discussion and vigorous debate centered around the topic of traditional verses new media. The room largely divided into two camps, with the majority supporting new media. This was fairly predictable given the nature of the day and the web 2.0 focus of the event.

What surprised me was the strength of conviction and belief in one form of media over the other. There seemed to be very little middle-ground.

As a representative of an advertising agency I saw the debate from a very different perspective. We are heavy users of traditional media but very interested observers and emerging users of new media. Our view is definitely that there is room for both and will continue to be for quite some time.

Read the rest of this entry »