Sticky is a Newcastle-based advertising agency specialising in digital media. The best way to describe us is as Digital + Different. We have developed a reputation as leaders in Inbound Marketing and launched the breakthrough NLYZR website analysis and optimisation tools, enabling us to achieve the results our clients are really looking for.... more sales.

Sticky helps corporate marketers with: advertising, web development and strategy, inbound marketing and search engine optmisation.

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The Social Media Adoption Process

Yesterday, I received numerous invitations to join a new Web 2.0 site called – Plurk.

My first thoughts were “No…not another one.” But I joined and spent most of my productive day inviting or accepting people as my friend.

But, what excited me wasn’t Plurk itself, it was seeing for the first time social media Thought Leaders taking up and interacting with a new technology.

social_media_adoption_proce

People like Robert Scoble, Ann Handley, Darren Rowse and Gavin Heaton.

I felt like a young David Attenborough viewing animals interacting in their natural habitat. No…I’m not saying these Thought Leaders were animals…it’s the only analogy I could come up with.

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Posted by gordon on June 20th, 2008 | Leave a Comment »
Posted under: social media

What is media in 2008?

from Media Hunter

When I began the Media Hunter blog my world-view was much narrower. I intended to write about media, marketing and advertising news and issues in my local region as it related to my clients and our agency. Initially that meant most posts covered radio, television and press stories, with maybe a little bit of online news for good measure.

The dialogue has changed dramatically over the year or so that Media Hunter has existed. So much so that I now have been forced to ask myself, what is media in 2008?

A decade ago, or maybe even less, media in regional centres was easy to identify. The local TV stations, local radio stations, local press and perhaps some outdoor were all the available and relevant media for marketers to utilise. It was all pretty straight-forward.

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