Sticky is a Newcastle-based advertising agency specialising in digital media. The best way to describe us is as Digital + Different. We have developed a reputation as leaders in Inbound Marketing and launched the breakthrough NLYZR website analysis and optimisation tools, enabling us to achieve the results our clients are really looking for.... more sales.

Sticky helps corporate marketers with: advertising, web development and strategy, inbound marketing and search engine optmisation.

Come join the (r)evolution.

We’re an ideas agency

In an age when media has become a commodity and the 30 second spot a default solution, ideas need to be the real currency of modern marketing.

Of course the promise of the industry has always been the big idea, the magical insight, the Don Draper-esque creative. But the reality is that too often the solution offered is a bog-standard 30 second ad and as many spots as the budget will withstand.

Sticky is an ideas agency. Our first question isn’t about the size of the media spend, its about what you really want to achieve….the end goal.

Our default isn’t any one media or platform. We believe that we are lucky to live in an age where there are so many ways to deliver a message, to engage with potential customers and to measure effectiveness that its a shame to waste it all on default thinking.

Yes, there’s still a place for the 30 second spot or the full page ad and, yes, those are still amazing ways to reach a large audience quickly. But they shouldn’t be the framework for our creative and strategic thinking.

Sticky starts with the idea and then explores how far it can go. Sometimes, because the idea isn’t constrained by a schedule or broadcast window, it can lead to improvements in the business model or a new revenue stream.

A great idea can traverse traditional media, social media, websites, a smartphone app and the mobile web. It can be simultaneously creative and strategic.

A current campaign we have in development has blossomed from a single idea into an integrated campaign including TV, press, PR, websites, blogs, Twitter, Facebook, LinkedIn, brochures and word-of-mouth referrals.

We like to test our ideas constantly, often launching ideas of our own as sidelines to the agency. That way we learn and improve along the way, but not on the clients dime.

Two big ideas we have launched from Sticky include:

NLYZR – We launched NLYZR as a search engine optimisation system in 2009. Releasing it originally as a free website assessment tool allowed us to learn more about the market, client needs and problems. Along the way we have consistently refined NLYZR to the point that we are now preparing to release it as a fully fledged business of its own with world-class SEO analysis and advice. We’ve begun talking to potential investors and partners about helping NLYZR to realise its full potential.

Urban Insider – This side project launched in January 2011 as the “insider’s guide to the city” and has grown steadily since. Urban Insider is an experiment in crowd-sourcing and niche online publishing. We have writers, students, photographers and artists all contributing to what is steadily becoming a wonderful resource for Newcastle and the Hunter. It has taught us a lot and presented plenty of new possibilities to explore. The Urban Insider model will also become a big part of a strategy we are delivering for a soon-to-be-announced client.

We find it both exciting and important to have our own ideas being tested in the marketplace, to actually practice what we preach and to take risks with our own time and money occasionally. It helps us understand our client’s perspective and appreciate the value of a great idea.

Posted by Craig on May 26th, 2011 | Leave a Comment »
Posted under: Propaganda | Sticky Advertising | Zag Theory

Test your website search engine optimisation with NLYZR

test your search engine optimisation

Search engine optimisation has become crucial to modern marketing and so it’s only natural that businesses would want to be able to understand how well optimised their websites are and then improve them. That’s why we created NLYZR.

Up til now NLYZR has been a a semi-automated system. It provides us with powerful an accurate website analysis and recommendations that we then supply to our clients.

That’s all changed with the latest version of NLYZR. You can now receive a Free Web NLYZR report for any website in less than 1 minute, with much more detail about your site.

The Free Web NLYZR assesses your website’s overall search engine optimisation and nominated keyword search performance. The score will change depending upon the keyword you provide. NOTE: the keyword search is for Google.com.au searches only at this stage, not the “Pages from Australia” search.

We’re really proud of the new NLYZR and hope you find it useful. Feel free to use it anytime to test your website.