Sticky is a Newcastle-based advertising agency specialising in digital media. The best way to describe us is as Digital + Different. We have developed a reputation as leaders in Inbound Marketing and launched the breakthrough NLYZR website analysis and optimisation tools, enabling us to achieve the results our clients are really looking for.... more sales.

Sticky helps corporate marketers with: advertising, web development and strategy, inbound marketing and search engine optmisation.

Come join the (r)evolution.

Newcastle’s first social media training day?

I don’t know if this is a first for my home town of Newcastle, but as I write this Sticky is facilitating our first ever Social Media Training with Companion Credit Union at the Crown Plaza Pokolbin.

Its both exciting and scary.

The day is an introduction to social media platforms, technology and philosophy for the management of Companion.

Companion Credit Union recently launched a new logo which was chosen by their community and a blog site wearelistening.com.au. The campaign was created by Sticky, but more importantly embraced by Companion, and their members.

You can follow the social media training conversation on Twitter with tag #wearelistening

Newcastle web designers must stop thinking like web designers

Web design in Newcastle seems to be stuck in the Web 1.0 era at best. A quick look around the sites produced by leading Newcastle web designers reveals fairly standard formats that deliver the old-fashioned “brochure-style” efforts we were all discovering a decade ago.

Its like Web 2.0 never made it up the F3 to Newcastle.

This is a big concern and means that many businesses in Newcastle and the Hunter Valley are missing out on the benefits of modern web strategy and social media concepts. Some of Newcastle’s agencies are designing extremely attractive Flash websites that look great and do almost nothing for the businesses they serve.

Read the rest of this entry »

Posted by Craig on August 28th, 2008 | 1 Comment »
Posted under: Digital

SEO success for Newcastle business Dolphcom

Newcastle based whale and dolphin swimming adventure company Dolphcom has had immediate SEO success with the launch of their new website.

Dolphcom owner Andrew Parker asked Sticky to design a new website for him to facilitate the growth of his business. The site had to be able to facilitate online inquiries, be easy to upload video to and perform substantially better in online searches.

Dolphcom’s previous website, while visually attractive, was difficult to update and performed woefully in Google and Yahoo organic searches. Analysis of all key search terms revealed that Dolphcom did no better than the fourth page in most searches, and much lower in others.

Sticky designed a completely new website to suit Dolphcom’s criteria and then applied our search engine optimisation process to the site. Within 2 weeks of launching the new website, Dolphcom was ranking on the first page of Google and Yahoo searches for relevent search terms and web traffic had doubled.

Andrew’s recent trip to swim with the whales in Tonga can now be viewed on Dolphcom and plenty more sensational content will be added to the website in coming weeks.

The (R)evolution has begun

Welcome to Sticky Advertising 2.0, Newcastle’s first Digital, Social & Traditional media agency

We are proud to launch a new direction for Sticky Advertising. A commitment to DIGITAL media. A commitment to offering DIFFERENT and highly innovative creative work.

Our new call-to-arms is DIGITAL + DIFFERENT .

We have embraced an exciting new website platform that provides unparalleled flexibility, adaptability and search-ability. It can offer your business wonderful new online marketing opportunities. The Sticky site is the first example of the platform and what it can do.

One of the biggest issues we have begun tackling is Search Engine Optimisation. So many websites have been poorly designed and do not perform well (or at all) in Google, Yahoo and other searches.

What is the point of a website that nobody sees?

We believe that your website shouldn’t just be a destination, but an active part of your marketing campaign. It should be introducing new customers to your business. That’s why we have developed a unique new Search Engine Optimisation (SEO) service to allow your site to be found easily and often. No need to pay for Adwords. No reason why you can’t be on the first page of all the relevant searches. Sticky has the tools to have your site performing better in online searches immediately.

In fact, we believe so strongly in the benefits of good SEO that we now bundle it into all new website designs. We refuse to create sites that aren’t fully optimised.

(r)evolution Finally, the DIFFERENT part. We are totally committed to creating advertising that really stands out from the clutter. Entertaining. BOLD. Left-field. We will do what it takes to give your marketing more impact. It might be a creative production or a creative use of media. Whatever it is, it won’t be bland.