Sticky is a Newcastle-based advertising agency specialising in digital media. The best way to describe us is as Digital + Different. We have developed a reputation as leaders in Inbound Marketing and launched the breakthrough NLYZR website analysis and optimisation tools, enabling us to achieve the results our clients are really looking for.... more sales.

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Ad industry leader declares major shift to digital age has occurred

The latest issue of Australian ad industry bible Adnews has a great page asking leading industry experts what they believe 2008 will be remembered for.

Media buying heavyweight Harold Mitchell really saw the big picture with his response:

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Posted by Craig on January 22nd, 2009 | 7 Comments »
Posted under: Digital | Sticky Advertising Agency | traditional media

What is media in 2008?

from Media Hunter

When I began the Media Hunter blog my world-view was much narrower. I intended to write about media, marketing and advertising news and issues in my local region as it related to my clients and our agency. Initially that meant most posts covered radio, television and press stories, with maybe a little bit of online news for good measure.

The dialogue has changed dramatically over the year or so that Media Hunter has existed. So much so that I now have been forced to ask myself, what is media in 2008?

A decade ago, or maybe even less, media in regional centres was easy to identify. The local TV stations, local radio stations, local press and perhaps some outdoor were all the available and relevant media for marketers to utilise. It was all pretty straight-forward.

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Posted by Craig on June 10th, 2008 | 1 Comment »
Posted under: Digital | social media | traditional media