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	<title>Sticky &#187; marketing</title>
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	<link>http://www.stickyads.com.au</link>
	<description>Sticky Advertising is Newcastle&#039;s first Digital, Social and Traditional media agency. The best way to describe us is as Digital + Different</description>
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		<title>We&#8217;re an ideas agency</title>
		<link>http://www.stickyads.com.au/were-an-ideas-agency/</link>
		<comments>http://www.stickyads.com.au/were-an-ideas-agency/#comments</comments>
		<pubDate>Fri, 27 May 2011 04:30:32 +0000</pubDate>
		<dc:creator>Craig</dc:creator>
				<category><![CDATA[Propaganda]]></category>
		<category><![CDATA[Sticky Advertising]]></category>
		<category><![CDATA[Zag Theory]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[NLYZR]]></category>
		<category><![CDATA[Sticky]]></category>
		<category><![CDATA[Urban Insider]]></category>

		<guid isPermaLink="false">http://www.stickyads.com.au/?p=712</guid>
		<description><![CDATA[In an age when media has become a commodity and the 30 second spot a default solution, ideas need to be the real currency of modern marketing. Of course the promise of the industry has always been the big idea, the magical insight, the Don Draper-esque creative. But the reality is that too often the [...]]]></description>
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		<title>Perspective</title>
		<link>http://www.stickyads.com.au/perspective/</link>
		<comments>http://www.stickyads.com.au/perspective/#comments</comments>
		<pubDate>Thu, 05 Feb 2009 22:45:14 +0000</pubDate>
		<dc:creator>Craig</dc:creator>
				<category><![CDATA[Sticky Advertising Agency]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Zag Theory]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://stickyads.com.au/?p=173</guid>
		<description><![CDATA[While I was stuck at the rail crossing this morning (don&#8217;t get me started) I rolled the window down to chat with a local business owner. He asked how things were going. I told him we were busy, slightly nervous, but optimistic. His response was music to my ears: &#8216;&#8221;Well I guess everyone needs you [...]]]></description>
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		<title>Marketing plan for tough times</title>
		<link>http://www.stickyads.com.au/marketing-plan-for-tough-times/</link>
		<comments>http://www.stickyads.com.au/marketing-plan-for-tough-times/#comments</comments>
		<pubDate>Sun, 21 Dec 2008 20:26:09 +0000</pubDate>
		<dc:creator>Craig</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[SEO Newcastle]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[recession marketing]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[Sticky Advertising Agency]]></category>

		<guid isPermaLink="false">http://stickyads.com.au/?p=137</guid>
		<description><![CDATA[The international economic crisis has been devastating in the US and European financial and housing sectors and all indications are that Australia will also feel some of the pain. Already several large advertisers both here and overseas have indicated they will be cutting back on their marketing investment over the next year, and as the [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Help Taglines Regain Lost Glory</title>
		<link>http://www.stickyads.com.au/help-taglines-regain-lost-glory/</link>
		<comments>http://www.stickyads.com.au/help-taglines-regain-lost-glory/#comments</comments>
		<pubDate>Thu, 17 Jul 2008 03:07:07 +0000</pubDate>
		<dc:creator>Craig</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing devices]]></category>
		<category><![CDATA[senior marketing executives]]></category>
		<category><![CDATA[Slogans]]></category>
		<category><![CDATA[Taglines]]></category>
		<category><![CDATA[unique selling proposition]]></category>

		<guid isPermaLink="false">http://stickyads.com.au/?p=81</guid>
		<description><![CDATA[For some time now I have been observing the advertising world move away from the effective use of slogans or taglines. It seems that, along with jingles, slogans have become &#8220;uncool&#8221; within an industry that prides itself on being &#8220;current&#8221; and &#8220;cutting edge&#8221;. Perhaps it has something to do with our current generation of marketers [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Marketing to Generation Y: The Experience Culture</title>
		<link>http://www.stickyads.com.au/marketing-to-generation-y-the-experience-culture/</link>
		<comments>http://www.stickyads.com.au/marketing-to-generation-y-the-experience-culture/#comments</comments>
		<pubDate>Tue, 01 Jul 2008 05:54:17 +0000</pubDate>
		<dc:creator>Craig</dc:creator>
				<category><![CDATA[Demographics]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Fast Company]]></category>
		<category><![CDATA[generation y]]></category>
		<category><![CDATA[Jet Blue]]></category>
		<category><![CDATA[Jones Soda]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Mountain Dew]]></category>
		<category><![CDATA[Red Bull]]></category>
		<category><![CDATA[Trader Joes]]></category>

		<guid isPermaLink="false">http://stickyads.com.au/?p=91</guid>
		<description><![CDATA[posted by Bea Fields at Fast Company Generation Y. You’ve heard that they don’t watch TV, and you’ve probably been told that they don’t read that much. Your research tells you that you can’t target them through MTV anymore, and you certainly can’t tell Gen Y what is cool. So how do you reach these [...]]]></description>
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