Sticky is a Newcastle-based advertising agency specialising in digital media. The best way to describe us is as Digital + Different. We have developed a reputation as leaders in Inbound Marketing and launched the breakthrough NLYZR website analysis and optimisation tools, enabling us to achieve the results our clients are really looking for.... more sales.

Sticky helps corporate marketers with: advertising, web development and strategy, inbound marketing and search engine optmisation.

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Perspective

While I was stuck at the rail crossing this morning (don’t get me started) I rolled the window down to chat with a local business owner. He asked how things were going. I told him we were busy, slightly nervous, but optimistic. His response was music to my ears:

‘”Well I guess everyone needs you at the moment.”

In slow economies many businesses decide to lay low and cut marketing budgets, which they consider to be expenses. Fortunately, there are still some positive thinkers who recognise the need to market their businesses more in tough times. In fact, I have been encouraged by the number of clients we have spoken to who are looking at the current climate as an opportunity and are keen to be more innovative in their marketing.

These are the ones who will come out in front.

Marketing plan for tough times

The international economic crisis has been devastating in the US and European financial and housing sectors and all indications are that Australia will also feel some of the pain. Already several large advertisers both here and overseas have indicated they will be cutting back on their marketing investment over the next year, and as the fear of recession spreads its likely that local advertisers will consider following suit.

Traditionally advertising budgets are amongst the first things cut when times get tough, but what should you really be doing for your brand and business to ensure you survive and even prosper during an economic downturn?

Interestingly, this crisis comes at a potential turning point in marketing and media history. Traditional media has been declining over the past decade whilst new media options have been on the rise. This situation could be exacerbated by the economic squeeze as marketers spend less on broad brushstroke measures and focus more on measurable results. (For further explanation of this scenario click here).

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