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New survey confirms the importance of digital to marketers

Source: Marketing Magazine

A recent survey by Next Digital has confirmed many of the digital trends felt by Australian marketers.

“The survey shows that digital media is seen as a significant opportunity for marketing strategists,” says Dr Michael Valos, chair of the Monash University Marketing Alumni Association. Dr Valos commissioned the 2008 Australian Digital Marketing Trends Survey in conjunction with Next Digital.
The number of organisations spending between 25 and 50 percent of their marketing budget on digital media will increase by more than 40 percent over the next five years.

While just 10 percent of organisations currently allocate comparable funds to digital marketing, the figure will rise to 51 percent in 2013.

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Posted by Craig on July 25th, 2008 | Leave a Comment »
Posted under: Digital