Sticky is a Newcastle-based advertising agency specialising in digital media. The best way to describe us is as Digital + Different. We have developed a reputation as leaders in Inbound Marketing and launched the breakthrough NLYZR website analysis and optimisation tools, enabling us to achieve the results our clients are really looking for.... more sales.

Sticky helps corporate marketers with: advertising, web development and strategy, inbound marketing and search engine optmisation.

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Craig featured in Marketing Magazine’s Digital Issue

Marketing Magazine’s March 2009 issue is now out featuring a full page story by Sticky Advertising’s Craig Wilson. The March 2009 release is their Digital Issue and offers plenty of great information for marketing in a increasingly digital word.

Ad industry leader declares major shift to digital age has occurred

The latest issue of Australian ad industry bible Adnews has a great page asking leading industry experts what they believe 2008 will be remembered for.

Media buying heavyweight Harold Mitchell really saw the big picture with his response:

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Posted by Craig on January 22nd, 2009 | 7 Comments »
Posted under: Digital | Sticky Advertising Agency | traditional media

Traditional v new media debate

from Media Hunter

At the Sydney PubCamp Web 2.0 Media Day much of the discussion and vigorous debate centered around the topic of traditional verses new media. The room largely divided into two camps, with the majority supporting new media. This was fairly predictable given the nature of the day and the web 2.0 focus of the event.

What surprised me was the strength of conviction and belief in one form of media over the other. There seemed to be very little middle-ground.

As a representative of an advertising agency I saw the debate from a very different perspective. We are heavy users of traditional media but very interested observers and emerging users of new media. Our view is definitely that there is room for both and will continue to be for quite some time.

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Posted by Craig on June 20th, 2008 | 2 Comments »
Posted under: Digital | traditional media