Sticky is a Newcastle-based advertising agency specialising in digital media. The best way to describe us is as Digital + Different. We have developed a reputation as leaders in Inbound Marketing and launched the breakthrough NLYZR website analysis and optimisation tools, enabling us to achieve the results our clients are really looking for.... more sales.

Sticky helps corporate marketers with: advertising, web development and strategy, inbound marketing and search engine optmisation.

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Cancer Research gets Sticky

Claire McArthur & Craig Wilson discussing search engine optimisation for ACRF

A call for online cases studies has resulted in a burgeoning relationship between the Australian Cancer Research Foundation and Sticky Advertising Agency.

Craig the team at Sticky Advertising met recently with the Australian Cancer Research Foundation (ACRF), who were selected by the agency to take part in a comprehensive search engine optimisation (SEO) case study.

“We recently called for applications for sites to conduct a case study on and were inundated with responses. It was difficult to select just one but ACRF stood out due to the philanthropic nature of their organisation and we felt it would be a great way for Sticky Advertising to help such an important cause,” said Craig.

The case study involves bench-marking the ACRF website’s current online search capabilities and then providing strategies and recommendations to improve results.

“This couldn’t have come at a better time for the ACRF” commented the Foundation’s Claire McArthur. “We have been doing everything we can to keep our site prominent and encourage online donations. However, SEO is a highly specialised and competitive field, so it’s great to have Craig and his team on-board to help us get to the next level” she added.

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Craig Wilson’s review of SXSW for Marketing Magazine

In March, Craig Wilson ventured to Austin, Texas to attend the world-famous South By South West Interactive Festival. Here is Craig’s review of the event as published in Marketing Magazine Australia:

Marketing Mag

Posted by gordon on June 30th, 2009 | Leave a Comment »
Posted under: Featured | Propaganda | Sticky Advertising

B&T interview with Craig Wilson: Will TV get burned by National Broadband Network?

Celia Johnson, a journalist from B&T Magazine, recently interviewed Craig regarding his thoughts on how the proposed National Broadband Network will affect the Australian television industry. Here is the full story from the 01 May, 2009 issue of B&T.

Click for full-size version

Posted by Craig on May 5th, 2009 | 1 Comment »
Posted under: Propaganda | Sticky Advertising Agency | Television

A look into the future….

Over at the Marketing Magazine site, Craig has posted a story called A glimpse into the future at SXSW and Web 2.0 chronicling the latest web, media and marketing initiatives he observed on his recent US conferences trip. There’s some really relevant information for Australian business considering the Rudd government’s recent National Broadband Network announcement. Please give the story a “Thumbs Up YES” if you find it useful.

Posted by gordon on April 14th, 2009 | Leave a Comment »
Posted under: Featured