Sticky is a Newcastle-based advertising agency specialising in digital media. The best way to describe us is as Digital + Different. We have developed a reputation as leaders in Inbound Marketing and launched the breakthrough NLYZR website analysis and optimisation tools, enabling us to achieve the results our clients are really looking for.... more sales.

Sticky helps corporate marketers with: advertising, web development and strategy, inbound marketing and search engine optmisation.

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Sticky advice in Sydney Morning Herald

The following article featuring Craig Wilson and Sticky was in Sydney Morning Herald on 26 August 2010

HOW TO BOOST YOUR NET WORTH

There are tricks that will increase the number of people who visit your business website, writes Megan Johnston, Sydney Morning Herald.

Small business owners are waking up to the need to go online and are setting up websites in record numbers. It’s good news for consumers but if you’re an owner vying for e-business, how can you make sure you get noticed.

Craig Wilson, who is managing director of the digital marketing agency Sticky, says first and foremost you need to create a site that the public will want to visit. If your web presence is boring and never chances, what reason will people have to visit? Wilson says you don’t have to start big with lots of graphics and video. You just need to have content on the site that is interesting and regularly updated. Once people are through the door you’ll have your chance to sell you wares to them.

“The owner [could] find a niche in their industry and start blogging on it,” he says. “Before they know it, they’ll become the go to person on that topic and it can attract a lot of traffic.”

Wilson says another trick is embedding search-friendly terms in the content, code and links – a process known widely as “search-engine-optimisation”.

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Posted by Mitch on August 25th, 2010 | Leave a Comment »
Posted under: Sticky Advertising

Its time to get busy and join the Age of Conversation

Age of Conversation 3: Its time to get busy

The third book in the Age of Conversation series is nearing completion and once again Sticky is well represented amongst 170 leading marketing thinkers from around the world.

This year both Gordon Whitehead and Craig Wilson have contributed chapters to the book, which will be released internationally in April 2010.

Sticky also helped with the creation of a new website for the book and online marketing efforts.

But the kudos really goes to Drew McLellan and Gavin Heaton who conceived the series and had the massive task of assembling the authors then editing their chapters.