Sticky is teaming up with Community Broadband Carrier Countrytell to roll out high-speed broadband services to communities in rural & remote NSW and across Australia.

The Community Broadband Development Program will supplement the National Broadband Network, allowing communities outside its FTTP reach to connect to & communicate with the rest of the world. People in these areas will gain affordable access to the educational, health, business & social benefits that technology service provision can provide.

The team at Sticky will be developing a fully integrated marketing strategy covering everything from branding to television and press to a sophisticated online presence encompassing websites, social media and e-commerce.

Sticky’s Managing Director Craig Wilson says, “It’s wonderful to be working with a new brand that will be delivering such an important and innovative service. It’s a rare opportunity that has everyone at Sticky very excited”.

Countrytell’s focus is on communities without access to the high-speed broadband services needed to support local government, local business & industry expansion. A regional roll-out announcement is coming soon.

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Posted by Mitch on July 18th, 2011 | 1 Comment »
Posted under: Sticky Advertising | Sticky Advertising Agency

The following article featuring Craig Wilson and Sticky was in Sydney Morning Herald on 26 August 2010

HOW TO BOOST YOUR NET WORTH

There are tricks that will increase the number of people who visit your business website, writes Megan Johnston, Sydney Morning Herald.

Small business owners are waking up to the need to go online and are setting up websites in record numbers. It’s good news for consumers but if you’re an owner vying for e-business, how can you make sure you get noticed.

Craig Wilson, who is managing director of the digital marketing agency Sticky, says first and foremost you need to create a site that the public will want to visit. If your web presence is boring and never chances, what reason will people have to visit? Wilson says you don’t have to start big with lots of graphics and video. You just need to have content on the site that is interesting and regularly updated. Once people are through the door you’ll have your chance to sell you wares to them.

“The owner [could] find a niche in their industry and start blogging on it,” he says. “Before they know it, they’ll become the go to person on that topic and it can attract a lot of traffic.”

Wilson says another trick is embedding search-friendly terms in the content, code and links – a process known widely as “search-engine-optimisation”.

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Posted by Mitch on August 25th, 2010 | Leave a Comment »
Posted under: Sticky Advertising