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	<title>Sticky &#187; Clutter</title>
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	<link>http://www.stickyads.com.au</link>
	<description>Sticky Advertising is Newcastle&#039;s first Digital, Social and Traditional media agency. The best way to describe us is as Digital + Different</description>
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		<title>Clutter</title>
		<link>http://www.stickyads.com.au/clutter/</link>
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		<pubDate>Thu, 17 Jul 2008 02:56:12 +0000</pubDate>
		<dc:creator>Craig</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Zag Theory]]></category>
		<category><![CDATA[Clutter]]></category>
		<category><![CDATA[different]]></category>
		<category><![CDATA[Sticky Branding]]></category>
		<category><![CDATA[zag philosophy]]></category>

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		<description><![CDATA[Today&#8217;s real competition doesn&#8217;t come from other companies but from the extreme clutter of the marketplace. You can&#8217;t fight clutter with clutter and expect better results because the human mind deals with clutter by blocking most of it out. Only the most interesting or useful stuff is retained. In order for your brand to stand [...]]]></description>
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		<title>Zag Theory</title>
		<link>http://www.stickyads.com.au/zag-theory/</link>
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		<pubDate>Sun, 29 Jun 2008 02:17:07 +0000</pubDate>
		<dc:creator>Craig</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Zag Theory]]></category>
		<category><![CDATA[Clutter]]></category>
		<category><![CDATA[Sticky Advertising Agency]]></category>

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		<description><![CDATA[Let’s face it, the game has changed forever. Now it’s customers, not companies, who decide which brands live and die. Today’s real competition doesn’t come from other companies but from the extreme clutter of the marketplace. You can’t fight clutter with more clutter. In order to stand out you need a brand and advertising that [...]]]></description>
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