Sticky is a Newcastle-based advertising agency specialising in digital media. The best way to describe us is as Digital + Different. We have developed a reputation as leaders in Inbound Marketing and launched the breakthrough NLYZR website analysis and optimisation tools, enabling us to achieve the results our clients are really looking for.... more sales.

Sticky helps corporate marketers with: advertising, web development and strategy, inbound marketing and search engine optmisation.

Come join the (r)evolution.

Clutter

Today’s real competition doesn’t come from other companies but from the extreme clutter of the marketplace. You can’t fight clutter with clutter and expect better results because the human mind deals with clutter by blocking most of it out. Only the most interesting or useful stuff is retained.

In order for your brand to stand out in all this clutter it needs to be RADICALLY DIFFERENT.

Posted by Craig on July 16th, 2008 | Leave a Comment »
Posted under: branding | Strategy | Zag Theory

Zag Theory

Zag Let’s face it, the game has changed forever. Now it’s customers, not companies, who decide which brands live and die.

Today’s real competition doesn’t come from other companies but from the extreme clutter of the marketplace. You can’t fight clutter with more clutter.

In order to stand out you need a brand and advertising that is different. Radically different. When the others ZIG, you must ZAG.

At Sticky, we believe that a radical ZAG strategy comes first. Build a good ZAG and the rest will follow. Your team will have something to believe in. Your potential customers will know what you stand for. Your opposition will be nervously looking over their shoulders at you.

The result should be a brand that delights customers so that more people buy more things for more years at higher price.

Sticky applies Zag Theory to each level of the advertising process.

Branding
Positioning
Creative
Media Placement
Digital

We ask how treating each of these aspects differently will help our clients stand out from the crowd and make quantum leaps in marketing effectiveness.

The cliche is that you should look out of the square for your advertising and media ideas. We suggest you get as far away from the square as possible. Create totally new geometry. ZAG.