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	<title>Sticky &#187; branding</title>
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	<link>http://www.stickyads.com.au</link>
	<description>Sticky Advertising is Newcastle&#039;s first Digital, Social and Traditional media agency. The best way to describe us is as Digital + Different</description>
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		<title>Marketing plan for tough times</title>
		<link>http://www.stickyads.com.au/marketing-plan-for-tough-times/</link>
		<comments>http://www.stickyads.com.au/marketing-plan-for-tough-times/#comments</comments>
		<pubDate>Sun, 21 Dec 2008 20:26:09 +0000</pubDate>
		<dc:creator>Craig</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[SEO Newcastle]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[recession marketing]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[Sticky Advertising Agency]]></category>

		<guid isPermaLink="false">http://stickyads.com.au/?p=137</guid>
		<description><![CDATA[The international economic crisis has been devastating in the US and European financial and housing sectors and all indications are that Australia will also feel some of the pain. Already several large advertisers both here and overseas have indicated they will be cutting back on their marketing investment over the next year, and as the [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Clutter</title>
		<link>http://www.stickyads.com.au/clutter/</link>
		<comments>http://www.stickyads.com.au/clutter/#comments</comments>
		<pubDate>Thu, 17 Jul 2008 02:56:12 +0000</pubDate>
		<dc:creator>Craig</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Zag Theory]]></category>
		<category><![CDATA[Clutter]]></category>
		<category><![CDATA[different]]></category>
		<category><![CDATA[Sticky Branding]]></category>
		<category><![CDATA[zag philosophy]]></category>

		<guid isPermaLink="false">http://stickyads.com.au/?p=80</guid>
		<description><![CDATA[Today&#8217;s real competition doesn&#8217;t come from other companies but from the extreme clutter of the marketplace. You can&#8217;t fight clutter with clutter and expect better results because the human mind deals with clutter by blocking most of it out. Only the most interesting or useful stuff is retained. In order for your brand to stand [...]]]></description>
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		<title>Brand Positioning: Remember This</title>
		<link>http://www.stickyads.com.au/brand-positioning-remember-this/</link>
		<comments>http://www.stickyads.com.au/brand-positioning-remember-this/#comments</comments>
		<pubDate>Sat, 21 Jun 2008 05:54:40 +0000</pubDate>
		<dc:creator>Craig</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Jack Trout]]></category>
		<category><![CDATA[Sticky Branding]]></category>

		<guid isPermaLink="false">http://stickyads.com.au/?p=92</guid>
		<description><![CDATA[Source: Jack Trout, Branding Strategy Insider What seven concepts are critical to positioning? 1. Perception (their’s, not your’s) 2. Differentiation 3. Competition 4. Specialization 5. Simplicity 6. Leadership 7. Reality To sell concepts, products and services, you have to understand how the mind works: 1. The mind is a limited container. 2. The mind creates [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Brand Positioning: Key Questions</title>
		<link>http://www.stickyads.com.au/brand-positioning-key-questions/</link>
		<comments>http://www.stickyads.com.au/brand-positioning-key-questions/#comments</comments>
		<pubDate>Fri, 20 Jun 2008 05:58:52 +0000</pubDate>
		<dc:creator>Craig</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Al Ries]]></category>
		<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Jack Trout]]></category>
		<category><![CDATA[Sticky Branding]]></category>

		<guid isPermaLink="false">http://stickyads.com.au/?p=93</guid>
		<description><![CDATA[Source: Jack Trout, brandingstrategyinsider.com To apply positioning thinking to your own company&#8217;s situation, here are six key questions to ask yourself: 1. What position, if any do we already own in the prospect&#8217;s mind? Get the answer to this question from the marketplace, not the marketing manager. If this requires a few dollars for research, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Maintaining the Leadership Position</title>
		<link>http://www.stickyads.com.au/maintaining-the-leadership-position/</link>
		<comments>http://www.stickyads.com.au/maintaining-the-leadership-position/#comments</comments>
		<pubDate>Tue, 17 Jun 2008 06:11:48 +0000</pubDate>
		<dc:creator>Craig</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[Dr. Pepper]]></category>
		<category><![CDATA[Haloid Xerox]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[Jack Trout]]></category>
		<category><![CDATA[Mr. Pibb]]></category>
		<category><![CDATA[New York Central Railroad]]></category>
		<category><![CDATA[Sticky Branding]]></category>
		<category><![CDATA[Xerox]]></category>

		<guid isPermaLink="false">http://stickyads.com.au/?p=97</guid>
		<description><![CDATA[Source: Jack Trout, brandingstrategyinsider.com Historically, the top three brands in a product category occupy market share in a ratio of 4:2:1. That is, the number one brand has twice the market share of number two, which has twice the market share of number three. The success of a brand is not due to the high [...]]]></description>
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