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	<title>Sticky &#187; Brand Positioning</title>
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	<link>http://www.stickyads.com.au</link>
	<description>Sticky Advertising is Newcastle&#039;s first Digital, Social and Traditional media agency. The best way to describe us is as Digital + Different</description>
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		<title>Brand Positioning: Remember This</title>
		<link>http://www.stickyads.com.au/brand-positioning-remember-this/</link>
		<comments>http://www.stickyads.com.au/brand-positioning-remember-this/#comments</comments>
		<pubDate>Sat, 21 Jun 2008 05:54:40 +0000</pubDate>
		<dc:creator>Craig</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Jack Trout]]></category>
		<category><![CDATA[Sticky Branding]]></category>

		<guid isPermaLink="false">http://stickyads.com.au/?p=92</guid>
		<description><![CDATA[Source: Jack Trout, Branding Strategy Insider What seven concepts are critical to positioning? 1. Perception (their’s, not your’s) 2. Differentiation 3. Competition 4. Specialization 5. Simplicity 6. Leadership 7. Reality To sell concepts, products and services, you have to understand how the mind works: 1. The mind is a limited container. 2. The mind creates [...]]]></description>
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		<title>Brand Positioning: Key Questions</title>
		<link>http://www.stickyads.com.au/brand-positioning-key-questions/</link>
		<comments>http://www.stickyads.com.au/brand-positioning-key-questions/#comments</comments>
		<pubDate>Fri, 20 Jun 2008 05:58:52 +0000</pubDate>
		<dc:creator>Craig</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Al Ries]]></category>
		<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Jack Trout]]></category>
		<category><![CDATA[Sticky Branding]]></category>

		<guid isPermaLink="false">http://stickyads.com.au/?p=93</guid>
		<description><![CDATA[Source: Jack Trout, brandingstrategyinsider.com To apply positioning thinking to your own company&#8217;s situation, here are six key questions to ask yourself: 1. What position, if any do we already own in the prospect&#8217;s mind? Get the answer to this question from the marketplace, not the marketing manager. If this requires a few dollars for research, [...]]]></description>
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		<title>Positioning A Follower</title>
		<link>http://www.stickyads.com.au/positioning-a-follower/</link>
		<comments>http://www.stickyads.com.au/positioning-a-follower/#comments</comments>
		<pubDate>Sun, 15 Jun 2008 06:16:26 +0000</pubDate>
		<dc:creator>Craig</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Al Ries]]></category>
		<category><![CDATA[Beetle]]></category>
		<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Geritol]]></category>
		<category><![CDATA[Jack Trout]]></category>
		<category><![CDATA[Leggs]]></category>
		<category><![CDATA[Mobil 1]]></category>
		<category><![CDATA[Nyquil]]></category>
		<category><![CDATA[Schaefer]]></category>
		<category><![CDATA[The Battle for your Mind]]></category>
		<category><![CDATA[Virginia Slims]]></category>

		<guid isPermaLink="false">http://stickyads.com.au/?p=99</guid>
		<description><![CDATA[Source: Jack Trout, brandingstrategyinsider.com Second-place companies often are late because they have chosen to spend valuable time improving their product before launching it. As my former partner Al Ries and I wrote in Positioning: The Battle for your Mind, it is better to be first and establish leadership. If a product is not going to [...]]]></description>
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