Sticky is a Newcastle-based advertising agency specialising in digital media. The best way to describe us is as Digital + Different. We have developed a reputation as leaders in Inbound Marketing and launched the breakthrough NLYZR website analysis and optimisation tools, enabling us to achieve the results our clients are really looking for.... more sales.

Sticky helps corporate marketers with: advertising, web development and strategy, inbound marketing and search engine optmisation.

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Sticky ranked amongst Australia's most influential marketing blogs, twice

A new study of Australian marketing blogs produced by global PR firm Edelman has recognised Sticky’s commitment to blogging with two places in the Top 50.

The agency site STICKY came in at #38 in the national rankings while Craig’s Media Hunter blog was ranked #17 in the nation.

This is actually something we’re very proud of, having adopted a strong blogging presence well before most agencies recognised it as a legitimate marketing resource. We’ve stuck with our belief that an ongoing dialogue and helpful information is key to future marketing success and aim to always practice what we preach by ensuring that we actually do exactly what we advise our clients to do.

Interestingly, the Edelman study is very consistent with previous rankings by Julian Cole and his Adspace Pioneers polls where both Media Hunter and Sticky have ranked well since way back in 2008.

Posted by Craig on July 17th, 2011 | Leave a Comment »
Posted under: Propaganda | Uncategorized

What is media in 2008?

from Media Hunter

When I began the Media Hunter blog my world-view was much narrower. I intended to write about media, marketing and advertising news and issues in my local region as it related to my clients and our agency. Initially that meant most posts covered radio, television and press stories, with maybe a little bit of online news for good measure.

The dialogue has changed dramatically over the year or so that Media Hunter has existed. So much so that I now have been forced to ask myself, what is media in 2008?

A decade ago, or maybe even less, media in regional centres was easy to identify. The local TV stations, local radio stations, local press and perhaps some outdoor were all the available and relevant media for marketers to utilise. It was all pretty straight-forward.

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