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	<title>Sticky &#187; Al Ries</title>
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	<link>http://www.stickyads.com.au</link>
	<description>Sticky Advertising is Newcastle&#039;s first Digital, Social and Traditional media agency. The best way to describe us is as Digital + Different</description>
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		<title>Brand Positioning: Key Questions</title>
		<link>http://www.stickyads.com.au/brand-positioning-key-questions/</link>
		<comments>http://www.stickyads.com.au/brand-positioning-key-questions/#comments</comments>
		<pubDate>Fri, 20 Jun 2008 05:58:52 +0000</pubDate>
		<dc:creator>Craig</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Al Ries]]></category>
		<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Jack Trout]]></category>
		<category><![CDATA[Sticky Branding]]></category>

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		<description><![CDATA[Source: Jack Trout, brandingstrategyinsider.com To apply positioning thinking to your own company&#8217;s situation, here are six key questions to ask yourself: 1. What position, if any do we already own in the prospect&#8217;s mind? Get the answer to this question from the marketplace, not the marketing manager. If this requires a few dollars for research, [...]]]></description>
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		<title>Positioning A Follower</title>
		<link>http://www.stickyads.com.au/positioning-a-follower/</link>
		<comments>http://www.stickyads.com.au/positioning-a-follower/#comments</comments>
		<pubDate>Sun, 15 Jun 2008 06:16:26 +0000</pubDate>
		<dc:creator>Craig</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Al Ries]]></category>
		<category><![CDATA[Beetle]]></category>
		<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Geritol]]></category>
		<category><![CDATA[Jack Trout]]></category>
		<category><![CDATA[Leggs]]></category>
		<category><![CDATA[Mobil 1]]></category>
		<category><![CDATA[Nyquil]]></category>
		<category><![CDATA[Schaefer]]></category>
		<category><![CDATA[The Battle for your Mind]]></category>
		<category><![CDATA[Virginia Slims]]></category>

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		<description><![CDATA[Source: Jack Trout, brandingstrategyinsider.com Second-place companies often are late because they have chosen to spend valuable time improving their product before launching it. As my former partner Al Ries and I wrote in Positioning: The Battle for your Mind, it is better to be first and establish leadership. If a product is not going to [...]]]></description>
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