Sticky is a Newcastle-based advertising agency specialising in digital media. The best way to describe us is as Digital + Different. We have developed a reputation as leaders in Inbound Marketing and launched the breakthrough NLYZR website analysis and optimisation tools, enabling us to achieve the results our clients are really looking for.... more sales.
Sticky helps corporate marketers with: advertising, web development and strategy, inbound marketing and search engine optmisation.
Come join the (r)evolution.
Sticky & Countrytell Partner to Take High-Speed Broadband to Rural Australia
Sticky is teaming up with Community Broadband Carrier Countrytell to roll out high-speed broadband services to communities in rural & remote NSW and across Australia.
The Community Broadband Development Program will supplement the National Broadband Network, allowing communities outside its FTTP reach to connect to & communicate with the rest of the world. People in these areas will gain affordable access to the educational, health, business & social benefits that technology service provision can provide.
The team at Sticky will be developing a fully integrated marketing strategy covering everything from branding to television and press to a sophisticated online presence encompassing websites, social media and e-commerce.
Sticky’s Managing Director Craig Wilson says, “It’s wonderful to be working with a new brand that will be delivering such an important and innovative service. It’s a rare opportunity that has everyone at Sticky very excited”.
Countrytell’s focus is on communities without access to the high-speed broadband services needed to support local government, local business & industry expansion. A regional roll-out announcement is coming soon.
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Advertising in tough times – Keep fighting
The current issue of BRW Magazine has a cover story 10 Ways to Guard Against the Downturn – Bulletproof Your Business.
Point 2 of the feature says “Keep Fighting” with smart marketing and advertising. Here are some of the key messages:
- Research by PriceWaterhouseCoopers shows that survivors of the last downturn kept advertising and marketing through the bad times.
- Advertising will be a less cluttered environment during the downturn which means that advertisers have a better chance of standing out.
- Online ads are expected to increase by 15% next year, while newspaper ad may fall by 12.2% and capital city free-to-air TV ads by 8%.
- Blogging is becoming increasingly relevant due to the blogosphere’s power to influence.
- Companies at greatest risk are those in the middle of the market. In a recession customers want either bargains or luxury.
- Generate positive media stories. Communicate something positive that will cut through the doom and gloom.








