Sticky is a Newcastle-based advertising agency specialising in digital media. The best way to describe us is as Digital + Different. We have developed a reputation as leaders in Inbound Marketing and launched the breakthrough NLYZR website analysis and optimisation tools, enabling us to achieve the results our clients are really looking for.... more sales.

Sticky helps corporate marketers with: advertising, web development and strategy, inbound marketing and search engine optmisation.

Come join the (r)evolution.

Advertising in tough times – Keep fighting

The current issue of BRW Magazine has a cover story 10 Ways to Guard Against the Downturn – Bulletproof Your Business.

Point 2 of the feature says “Keep Fighting” with smart marketing and advertising. Here are some of the key messages:

Research by PriceWaterhouseCoopers shows that survivors of the last downturn kept advertising and marketing through the bad times.

Advertising will be a less cluttered environment during the downturn which means that advertisers have a better chance of standing out.

Online ads are expected to increase by 15% next year, while newspaper ad may fall by 12.2% and capital city free-to-air TV ads by 8%.

Blogging is becoming increasingly relevant due to the blogosphere’s power to influence.

Companies at greatest risk are those in the middle of the market. In a recession customers want either bargains or luxury.

Generate positive media stories. Communicate something positive that will cut through the doom and gloom.

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Posted by Craig on February 10th, 2009 | Leave a Comment »
Posted under: Sticky Advertising Agency | Strategy

Perspective

While I was stuck at the rail crossing this morning (don’t get me started) I rolled the window down to chat with a local business owner. He asked how things were going. I told him we were busy, slightly nervous, but optimistic. His response was music to my ears:

‘”Well I guess everyone needs you at the moment.”

In slow economies many businesses decide to lay low and cut marketing budgets, which they consider to be expenses. Fortunately, there are still some positive thinkers who recognise the need to market their businesses more in tough times. In fact, I have been encouraged by the number of clients we have spoken to who are looking at the current climate as an opportunity and are keen to be more innovative in their marketing.

These are the ones who will come out in front.

Employment opportunity with Sticky

POSITION FILLED – THANKS TO EVERYONE FOR THEIR INTEREST.

Here’s a rare opportunity to break into the advertising industry in Newcastle and learn the business from front to back.

We are searching for a receptionist/assistant to join Sticky Advertising. The right candidate will learn all aspects of the business and have opportunity to display their own skills.

Must have sensational phone skills, understanding of Excel, strong writing abilities, good sense of humour.

If you are an aspiring graphic designer, copywriter, web designer or account manager, then this could be the start you are looking for.

Central location in Newcastle’s newest ad agency offices, working in fast-paced environment with a talented and highly motivated team.

Immediate start.

Is this your chance to join the advertising industry?

Please send enquiries to craig@stickyads.com.au

Posted by Craig on October 7th, 2008 | Leave a Comment »
Posted under: Sticky Advertising Agency

Help Taglines Regain Lost Glory

For some time now I have been observing the advertising world move away from the effective use of slogans or taglines. It seems that, along with jingles, slogans have become “uncool” within an industry that prides itself on being “current” and “cutting edge”. Perhaps it has something to do with our current generation of marketers not wanting to do what their predecessors did. Maybe slogans and jingles are considered “old-fashioned” marketing devices.

I couldn’t disagree more (a quick look at our agency show reel displays my appreciation for slogans and jingles). I think “cool” is to blame for the blandness of most campaigns today, and why few current campaigns will ever stack up against the legendary Australian campaigns of yesteryear such as “feel like a Tooheys”, “Meadow Lea, you oughta be congratulated”, “Woolworths, the fresh food people”, “Its time” for Gough Whitlam’s election campaign and “C’mon Aussie C’mon” for World Series Cricket. Mo & Jo would be shaking their heads in disbelief.

I still believe that well-conceived slogans attached to a memorable device, such as a jingle, are extremely effective and should be part of every marketing campaign. Recently I found an excellent article in AdAge (USA) extolling the virtues of the marketing slogan. It is wonderful advice:

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Posted by Craig on July 16th, 2008 | 1 Comment »
Posted under: Strategy | branding