Sticky helps Coast Guard save lives

Sticky Advertising has launched a new multi-media campaign for Coast Guard Swansea to recruit new volunteers for their 24/7 operations after the volunteer organisation was awarded a Government grant from the Attorney General’s Department.

The new TV commercial currently airing on Channel TEN Newcastle promotes awareness of the important role Coast Guard Swansea plays in keeping people safe on the water as well as featuring a strong call to action for volunteers to join now.

The new website offers a range of information specifically relevant to Coast Guard Swansea including information about the organisation, interesting information on the history of Coast Guard Swansea, and most importantly how you can volunteer and become a member.

Coast Guard Swansea has been thrilled with the response and continue to be inundated with enquiries from the TV commercial as well as the website.

The Government Grant would not have been possible for Coast Guard Swansea without the help of Companion Credit Union. As a member of Companion, Companion assisted Coast Guard Swansea with the preparation of a business case to be submitted to the Government.

The Coast Guard wanted to use the government grant to promote their new 24/7 operations and to attract new volunteers to man the operations, again they asked for Companion’s help. Companion introduced Coast Guard Swansea to Sticky Advertising to create the new advertising campaign to promote the new 24/7 operation.

Southern Cross TEN are also generously supporting Coast Guard Swansea and have kindly provided additional airtime to help promote awareness of the great work the Coast Guard does and to encourage more people to volunteer.

Posted by Craig on January 7th, 2009 | 2 Comments »
Posted under: Featured | Sticky Advertising Agency