http://www.stickyads.com.au/marketing-plan-for-tough-times/ Sticky Advertising is Newcastle's first Digital, Social and Traditional media agency. The best way to describe us is as Digital + Different Wed, 21 Dec 2011 01:45:10 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.stickyads.com.au/marketing-plan-for-tough-times/comment-page-1/#comment-1327 Perspective | Sticky Advertising | Australian Advertising Agency | Newcastle Advertising Agency Fri, 06 Feb 2009 04:27:34 +0000 http://stickyads.com.au/?p=137#comment-1327 [...] Marketing plan for tough times [...] [...] Marketing plan for tough times [...]

]]> http://www.stickyads.com.au/marketing-plan-for-tough-times/comment-page-1/#comment-1225 Ad industry leader declares major shift to digital age has occurred | Sticky Advertising | Australian Advertising Agency | Newcastle Advertising Agency Fri, 23 Jan 2009 04:09:40 +0000 http://stickyads.com.au/?p=137#comment-1225 [...] Marketing plan for tough times [...] [...] Marketing plan for tough times [...]

]]> http://www.stickyads.com.au/marketing-plan-for-tough-times/comment-page-1/#comment-1164 Mary Fletcher Jones Mon, 12 Jan 2009 14:24:36 +0000 http://stickyads.com.au/?p=137#comment-1164 Good observations! Everything you mentioned that affects the advertising industry is also affecting folks in public relations. But I have to disagree with cutting some of the smaller expenses. Dedicating 1% of your budget to PR (including community sponsorships, etc.) is a smart move because these relatively low-cost strategies TEND to bring in significant, brand- and reputation-building results. If there was one thing I would counsel businesses and nonprofits to do, it would be to ramp up the visual aspect -- whether it's updated graphics, online video, better (and more) photographs online. Good observations! Everything you mentioned that affects the advertising industry is also affecting folks in public relations. But I have to disagree with cutting some of the smaller expenses. Dedicating 1% of your budget to PR (including community sponsorships, etc.) is a smart move because these relatively low-cost strategies TEND to bring in significant, brand- and reputation-building results. If there was one thing I would counsel businesses and nonprofits to do, it would be to ramp up the visual aspect — whether it’s updated graphics, online video, better (and more) photographs online.

]]> http://www.stickyads.com.au/marketing-plan-for-tough-times/comment-page-1/#comment-1132 What is your media mix in 2009? | Media Hunter Tue, 06 Jan 2009 02:03:50 +0000 http://stickyads.com.au/?p=137#comment-1132 [...] under siege, then what are marketers doing about it? How are you going to tackle the task of marketing your business during tough times and a changing media [...] [...] under siege, then what are marketers doing about it? How are you going to tackle the task of marketing your business during tough times and a changing media [...]

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