Sticky is looking for the right person to join our expanding digital services team. It’s a key position liaising with top-level local, national, and international clients.

For more details please check out our post at Get Sticky.

Sticky: Advanced Digital Strategies

Sticky has evolved substantially as an agency since we re-launched (new name, new owner, new team) in September 2005. Our agency URL reflected our status as an advertising agency, hence stickyads.com.au.

Since then we have become increasingly focused on digital media and online marketing. We built a team on online specialists and launched a series of new products, sites and services such as GetSticky, our Inbound Marketing consultancy, and NLYZR, our groundbreaking website analysis tools.

These new services have allowed us to re-position Sticky as an innovative digital agency. Our client-base reflects this evolution too as we now represent a range of impressive national clients such as Colliers International, Australian Cancer Research Foundation, World Society for Protection of Animals, Lollipops Playlands and  ScottCarver, as well as some impressive new businesses like Eutopia and Portfolios.

So now while the agency URL stays the same, it has a totally different meaning:  stickyads = Advanced Digital Strategies.

If you are a corporate marketer looking to achieve exceptional results, if you are thinking 2010 is the year you will move on from more of the same, then we’d love to talk with you.

The Lollipop’s Playland group has appointed Sticky to handle its Australian advertising and online marketing.

Lollipop’s are Australia’s favourite indoor playland’s with 15 sites around the country providing safe, secure centres where kids can have hours of fun climbing, sliding, jumping and spinning while parents can relax over a cup of coffee.

Sticky will be handling Lollipop’s national media strategies and optimising their existing website and franchise sites.



Professional search engine optimisation tools

Our search engine optimisation website, NLYZR, has been refreshed and relaunched today with the new slogan “optimise, attract & convert”.

Since April 09 NLYZR has tested thousands of websites, predominantly in Australia and New Zealand, reporting on their effectiveness as an online marketing tool. The response and feedback has been fantastic and has led us to refining the site and service in order to provide the best possible reporting and solutions to NLYZR users.

Organisations around Australia are now improving their search engine optimisation and achieving high rankings with Google, Yahoo and Bing thanks to the detailed reporting and recommendations that NLYZR provides.

NLYZR’s Website scoring system is fast becoming the industry standard and has been featured in Dynamic Business, Marketing Magazine and more. We also use it to publish weekly rankings of various industry websites.

You can submit your site for a Free Website Report any time.

Eutopia is a new website devoted exclusively to European wines from an Australian perspective, and its a site that we at Sticky Advertising agency have been very proud to be involved in.

Eutopia has been created by Nicholas and Frances Crampton along with Dan and Tina Fitzgerald and a fair chunk of help from Sticky Advertising. Frances and Nicholas have day jobs as European wine importers, but relish the chance Eutopia provides to be involved in the entire world of European wine.

Sticky Advertising agency have been involved with the branding and design from the ground up and have been excited to work with such a visionary project.

You can read more about the launch of Eutopia here….

Claire McArthur & Craig Wilson discussing search engine optimisation for ACRF

A call for online cases studies has resulted in a burgeoning relationship between the Australian Cancer Research Foundation and Sticky Advertising Agency.

Craig the team at Sticky Advertising met recently with the Australian Cancer Research Foundation (ACRF), who were selected by the agency to take part in a comprehensive search engine optimisation (SEO) case study.

“We recently called for applications for sites to conduct a case study on and were inundated with responses. It was difficult to select just one but ACRF stood out due to the philanthropic nature of their organisation and we felt it would be a great way for Sticky Advertising to help such an important cause,” said Craig.

The case study involves bench-marking the ACRF website’s current online search capabilities and then providing strategies and recommendations to improve results.

“This couldn’t have come at a better time for the ACRF” commented the Foundation’s Claire McArthur. “We have been doing everything we can to keep our site prominent and encourage online donations. However, SEO is a highly specialised and competitive field, so it’s great to have Craig and his team on-board to help us get to the next level” she added.

Sticky Advertising will be utilising their new NLYZR tools (www.NLYZR.com) to report the recommendations and to form the basis of the strategies. Through the use of the breakthrough website, NLYZR.com, Sticky Advertising can conduct extensive research into how users search online for terms around cancer and cancer research, and then critically analyse these findings to provide a set of recommendations ACRF.

“This has become a critical part of our business” said Claire. “ACRF’s promise is that every dollar of every donation received goes to cancer research and online promotion, getting information to supporters and receiving donations online all mean keeping costs down.”

“We have had a good look at ACRF’s website and current search rankings and are confident we can assist them improve their position and traffic,” said Craig. “In some cases a few small changes is all that is necessary, while other aspects of their site will benefit from a more focused strategy.”

About The Australian Cancer Research Foundation

The Australian Cancer Research Foundation is now in its 25th year of operation. Individual ACRF grants exceed $1.5 million with no upper limit. This is unique funding for infrastructure, not available from any other private source in Australia. A grant from ACRF in 1999 kick-started 2006 Australian of the Year Professor Ian Frazer’s quest to develop a vaccine to prevent and treat cervical cancer.

In the last thee years alone, the foundation has awarded grants worth close to $30 million, with recipients including St Vincent’s Institute, Peter MacCallum Cancer Centre, Royal Melbourne Hospital, Walter & Eliza Hall, and Ludwig Cancer Institute. This figure includes a major $5 million grant for the ACRF Centre for Therapeutic Target Discovery at the Parkville Comprehensive Cancer Centre.

Colliers International have appointed Sticky Advertising Agency to assist with their Australasian online marketing strategies.

Specifically, Sticky Advertising Agency will be initially addressing Search Engine Optimisation for the property industry leaders.

Colliers International are one of several national digital clients we have recently starting working with. Our initial scope of works includes detailed research into search habits within the property sector followed by implementation of professional search strategies.

Sticky Advertising Agency will be utilising the new NLYZR tools to report the recommendations and to form the basis of the strategies. Through the use of the NLYZR website Sticky Advertising Agency can conduct extensive research into how users search for the services Colliers International provide, and then critically analyse this research and finally provide a complete working guide for Colliers International to implement the SEO research.

About Colliers International: Colliers International is Australia’s leading provider of real estate services and knowledge based property solutions. They offer a full range of services within every sector of real estate, with an unparalleled geographical reach across Australasia.

from Newcastle Herald 14 September 2009

Hip hip hooray!

Today at Sticky Advertising Agency we are celebrating our 4th birthday! Over the past 4 years, Managing Director Craig Wilson and the Sticky Advertising Agency staff have seen the agency grow and watched it join the digital revolution, with Craig speaking at this weeks Australasian Media and Broadcasting Congress.

From its humble beginnings as a regional advertising agency, Sticky Advertising Agency is now gaining national attention in the digital sphere with clients now based all over Australia, and enquiries coming through from all over the world.

It’s been an exciting ride through the changing times here at Sticky Advertising Agency and we look forward to many more exciting times ahead.

The Internet is now the most consumed media in Australia according to the 2009 Nielsen Annual Internet and Technology Report.

Furthermore, consumers between 15 years and 54 years account for the vast bulk of online sales, and a large proportion of those aged 18-54 spend five days a week in front of a computer.

Therefore it’s crucial that organisations have an effective web presence. With this in mind the team at Sticky Digital have developed a professional search engine optimisation and online marketing tool called NLYZR.

NLYZR asks the question: How effective is your website?

NLYZR is the result of  years of extensive research, testing and experience in pioneering Inbound Marketing in Australia. It combines industry leading SEO software with our Inbound Marketing expertise and strategic insight. We have utilised the resources of one of the world’s leading SEO firms to produce the analytics. Their constantly updated optimisation software assists Fortune 500 companies like Microsoft and MasterCard through to small enterprises across the USA.

The NLYZR website includes a mix of free and paid reports and detailed recommendations. Any business that follows the process and recommendations is assured of success.

Succeeding online isn’t easy and no one service alone is enough. That’s why NLYZR was designed to deliver holistic analysis and recommendations for any website incorporating a mix of Search Engine Optimisation, Keyword Strategy, Social Media and Conversion Techniques.

NLYZR is a valuable online tool for anyone with a website. Its a straight forward, easy-to-follow system for business owners and marketers looking to improve their online presence.

Already Sticky has begun dealing with national organisations to improve their search engine optimisation and website analytics as well as taking numerous International enquiries.

We invite you to visit NLYZR.com and submit your website for a Free Web NLYZR report.

The 4th annual Australasian Media and Broadcasting Congress will be held in Sydney from 31 August to 3 September 2009. I am honoured to have been invited to present on two panels at this years event in what promises to be some vigorous and topical discussions.

Tuesday 1 September

Panel: The Future of the media, entertainment & advertising industries

• Dealing with the challenge of the economy and social change
• Redefining the consumer relationship – why and how
• Maximising the digital opportunity
• Finding the right commercial model
• What will the media sector look like in 5 years?

Panelists:

• Joe Pollard, CEO NineMSN
• Andrew Maiden, Director for Media Communications, Telstra
• Bryan Neider, Snr VP & COO of Electronic Arts Inc.
• Michael Anderson, CEO of Austereo
• Craig Wilson, Managing Director of Sticky Advertising
• Richard Herring, CEO of APN Outdoor

Wednesday 2 September 2009

Media Buyers & Advertisers Panel: Weathering the economic downturn through strategic planning and buying

• Assessing drivers and barriers in media advertising
• Migrating towards a more measurable media
• Evaluating what platforms perform best in the current economic climate
• Is the appetite for alternative methods of advertising increasing?

Panelists:

• Harold Mitchell, Executive Chairman of Mitchell Communications Group
• Craig Wilson, Managing Director of Sticky Advertising
• Paul Fisher, CEO of Interactive Advertising Bureau
• Gary Hardwick, Managing Partner of Ikon Communications
• Mark Coad, CEO Australia of OMD
• Nathan Anderson, Head of Digital at The Campaign Palace

I’m sure that you will agree that given the recent economic turmoil and the upheaval in media and advertising industries, these two panels, and indeed the whole conference, will provide plenty of stimulating and relevant discussion.