Here is your chance to receive first hand, real-world experience in the running of a modern digital agency. The Summer internship is about to conclude and we are now taking applications for the Autumn 2012 round of our Sticky Intern Program (SIP).

SIP is designed to provide aspiring marketing and communications professionals with valuable training and experience. It is aimed at students currently enrolled or recently completing a relevant tertiary education, ideally courses such as Business, Communication, Computer Science, or Visual Communication Design.

Successful applicants will be involved in the day-to-day administration of the agency as well as gaining first-hand experience in:

• Social media marketing

• Social media audit and assessment

• Search engine optimisation

• Web design

• Web development

• Online conversion measurement

• Account management

• Project management

• Media placement

The Autumn interns will be exposed to several exciting projects including a soon-to-launch national media campaign, including the production plus the expansion of Urban Insider.

SIP is 2 days per week for 12 weeks and is based in our Newcastle office. Interns will be given a structured agenda for the period of experience and a written assessment and record of experience gained upon completion.

Interns will be expected to sign a Program Agreement and a Non Disclosure Agreement. All relevant insurances will be covered by Sticky.

Eligibility

In order to be eligible for the Sticky Internship Program candidates must meet the following requirements:

• Selected internship field must be directly related to the candidates educational background

• Be currently enrolled in a tertiary course, or

• Be a recent graduate within 24 months of course completion

• Prove a genuine interest in the internship program

Our 12 week Autumn Internship period commences 2 April 2012 and finishes 22 June 2012.

Please note: we receive dozens of applications for only two Intern positions so well written, professional and persuasive applications will have the best chances of receiving an interview.

Applications close 23 March 2012. Send via email only and addressed to Craig Wilson, craig@stickyads.com.au with the subject line “Sticky Intern Program”.

Introducing the Sticky 360 Degree Digital Marketing Strategy

The entire approach involves the 8 components we believe modern marketers need to address for online success. You can start with one or pursue the entire strategy. Most clients start with the Website Business Plan. (Click on each link to see more).

1. Website Business Plan

2. Search Engine Optimisation

3. Social Media

4. Conversion Rate Optimisation

5. Database Marketing

6. Content Generation and Management

7. Analytics

8. Mobile Strategy

We have been engaged to create digital marketing strategies for organisations such as Australian Cancer Research Foundation, World Society for the Protection of Animals, Colliers International, Promax Solutions, Kinetic Information Systems, Community CPS, Countrytell, Lake Macquarie City Council, Newcastle Innovation, RDA Hunter (ME Program), Medicare Local, Lawler Partners and many more.

If you would like to lift your organisation’s marketing results to a new level we recommend reading more about the 360 Degree Digital Marketing Strategy and then contacting us for a consultation.

Urban Insider launches

Late in 2010 we decided to revisit an old idea to create a cool online magazine for the region. The result was Urban Insider which launched in January 2011 as the “insider’s guide to the city.” What started as a side project with a mix of crowd sourced content and editorial has become a very popular website as the year has progressed. We are now mapping out expansion plans for 2012.

Hunter Sports Group Knights Bid

The team at Sticky were proud to be part of the successful bid by Hunter Sports Group for the Newcastle Knights NRL Club. During a hectic couple of months Hunter Sports Group engaged Sticky for a series of projects around the bid. These included the Knights Vote Yes website, design of the members limited edition jersey and information brochures, and  a “mini stadium” complete with grass and “scoreboard” visuals for the press conferences.

The Sticky Intern Program

Another idea from late 2010 was to create an intern program to expose communications and marketing students to life in a vibrant digital agency. We thought we’d give it a run for 12 weeks. Well, the intern program was so popular and successful that we have run it continually since November 2010 and will keep it running in 2012. So far 12 interns have been through the program gaining first hand experience and learning the latest online marketing skills. Several have already gone on to new careers in the industry.

Lake Macquarie City Council wins award

We were very proud to be behind LMCC’s waste management campaign in 2010/11. The campaign covered a range of media from TV, press, direct mail, live appearances, website and Twitter and featured Arrrthur the Pirate telling locals to say ARRR to waste: Avoid, Reduce, Re-use & Recycle. Lake Macquarie City Council ended up winning the Excellence in Communication Award between 150 local governments and shires across NSW and are presented by the Local Government and Shires Association at the annual Local Government Week event. The awards judges said, “The campaign was well planned, extensive and achieved long term environmentally sustainable outcomes for the community of Lake Macquarie. The depth and breadth of the advertising campaign was imperative to ensure a prompt take up of the community for the programme to be effective”.

NLYZR launches

A long-running project has been the development, refinement and eventual commercial launch of our search engine optimisation tool NLYZR. First conceived in 2009, NLYZR has undergone serious testing and development prior to an international launch in September 2011. To date its been a great start with members joining NLYZR from UK, France, Brazil, USA, Canada, New Zealand, Australia and Indonesia. We honestly believe that using NLYZR is the easiest way to have your website ranking high in Google searches and now our members are enjoying these benefits. We have more exciting plans for NLYZR in 2012.

And there’s more…

Along the way we’ve been able to help ACRF raise valuable funds for cancer research, assist Promax with their successful expansion into the USA, design and launch branding for forthcoming broadband service Countrytell, and help national credit union Community CPS engage with customers and the community via new online strategies.

2012 promises to be just as exciting with the expansion of many of these initiatives and some big new projects coming to fruition.

If your organisation is looking for better results next year, or you feel its time to overhaul old ideas and totally rethink your marketing, then maybe its time to get Sticky too. We’d love to hear from you.

The Sticky Intern Program has been a resounding success since launching in late 2010. So far 10 interns have participated in the program, gaining valuable experience and knowledge. Several have already been recommended into exciting full-time positions or part-time work in the industry.

The Spring internship is about to conclude and we are now taking applications for the Summer 2012 round of our Sticky Intern Program (SIP).

SIP is designed to provide aspiring marketing and communications professionals with valuable training and experience. It is aimed at students currently enrolled or recently completing a relevant tertiary education, ideally courses such as Business, Communication, Computer Science, or Visual Communication Design.

Successful applicants will be involved in the day-to-day administration of the agency as well as gaining first-hand experience in:

• Social media marketing

• Social media audit and assessment

• Search engine optimisation

• Web design

• Web development

• Online conversion measurement

• Account management

• Project management

• Media placement

The Summer interns will be exposed to several exciting projects including a national media campaign, the expansion of Urban Insider and the international marketing of NLYZR.

SIP is 2 days per week for 12 weeks and is based in our Newcastle office. Interns will be given a structured agenda for the period of experience and a written assessment and record of experience gained upon completion.

Interns will be expected to sign a Program Agreement and a Non Disclosure Agreement. All relevant insurances will be covered by Sticky.

Eligibility

In order to be eligible for the Sticky Internship Program candidates must meet the following requirements:

• Be between the age of 18 – 30
• Selected internship field must be directly related to the candidates educational background
• Be currently enrolled in a tertiary course, or
• Be a recent graduate within 24 months of course completion
• Prove a genuine interest in the internship program

Our 12 week Summer Internship period commences 9 January 2012 and finishes 30 March 2012.

Please note: we receive dozens of applications for only two Intern positions so well written, professional and persuasive applications will have the best chances of receiving an interview.

Applications close 30 November 2011. Send via email only and addressed to Craig Wilson, craig@stickyads.com.au with the subject line “Sticky Intern Program”.

Advertising

Sticky began as a full service advertising agency and continues to create highly effective campaigns and book the associated media, like this award winning campaign for Lake Macquarie City Council.

Inbound Marketing / Web Marketing

Sticky has pioneered Inbound Marketing in Australia, recognising changing consumer habits and attitudes to ensure our clients can be found by motivated customers. We manage marketing for clients in Australia and internationally, including Australian Cancer Research Foundation, Promax, Countrytell and Community CPS.

Web Design

These days a strong web presence is essential. At Sticky we design sites with the end result in mind (more business for you), not just a digital brochure. Its all about ensuring that your site becomes and effective and active part of your marketing strategy. Whether you are a small business or large organisation, Sticky can design the most effective website for you. Examples include ACRF, Countrytell, Kinetic Information Systems and Classic Blinds.

Search Engine Optimisation

Search engine optimisation (SEO) is the practice of improving a website’s rankings on search engines like Google. Here at Sticky we live and breathe SEO; its central to every website we create. Our experience and reputation has grown to the point that we now assist a host of significant clients in Australia and internationally, have developed industry-leading tools and are regularly asked to speak on the subject.

Social Media

Social media is central to our Inbound Marketing approach at Sticky. We offer a range of services including audits, strategy, training and implementation. We give social media advice to clients like ACRF, Community CPS and Countrytell. Sticky is also called on by media for social media commentary and recently presented to the Australian Federal Government in the development of their forthcoming National Cultural Policy.

Product Development

We don’t just spend other people’s money, we also develop and invest in new ideas to take to market. We feel that having “skin in the game” keeps us sharp and helps us better understand what our clients experience with their own marketing. Two of our major developments are:

NLYZR – the world’s fastest, easiest website optimisation system

Urban Insider – the insider’s guide to the city

NLYZR has been steadily developed over several years to the point that we launched a commercial version recently. Already it is attracting users from around the world and achieving some very impressive results for members.

Urban Insider launched in Newcastle in January 2011 and has rapidly attracted a strong following for its quirky and helpful view of Newcastle. We are now in the process of expanding our horizons for this exciting project.

~

Sticky works with clients large and small across Australia. If you’re looking for above average results, innovative thinking and incisive strategy then we’d love to to talk to you.

Sticky is 6 years old today.

Since 1 September 2005 we have embarked on a journey to evolve from a small Newcastle advertising agency to become and innovative team of marketers servicing accounts around Australia.

During that time we have developed a range of new services that have helped clients do more effective and accountable marketing with a focus on measurable results. We call our overall approach Inbound Marketing and it works exceptionally well.

Our dedicated push into online technology has seen us become very experienced in social media, search engine optimisation and conversion rate optimisation. We are now contracted by major companies to assist them with each of these facets and deliver significant results.

Today also marks a new beginning with the launch of our all new NLYZR. We have spent several years developing and refining our search engine optimisation methodology to the point that what was once a slow and laborious process can now be done extremely quickly via NLYZR.

Today for the first time NLYZR is available to anyone who wishes to join. Members are able to run rapid reports to optimize any page of their website for any search term using industry best-practice advice. They can also run competitor reports to learn why somebody is wining a search and what they must do to beat them. Its simple, fast and very, very effective.

Members are also given access to our extensive Knowledge Base of inbound marketing and website optimisation information and advice. This goes a long way to demystifying what has been typically been a very confusing field for business owners and marketers.

We have designed NLYZR to be used internationally and currently it is able to help optimise any English language website.

NLYZR is reflective of our belief that modern agencies should act more like start-up incubators for innovation, new technology and solutions. This leads to real breakthroughs that benefit both the business and its clients.

Thanks to everyone who has supported Sticky over the last 6 years, including our clients, suppliers and collaborators. And I’d personally like to thank the excellent team here at Sticky, past and present, who have worked hard to continually deliver great results for clients and new ideas such as NLYZR and Urban Insider.

It’s exciting times.

- Craig Wilson

The Sticky Intern Program has been a resounding success since launching in late 2010. So far 7 interns have participated in the program, gaining valuable experience and knowledge. Several have already been recommended into exciting full-time positions or part-time work in the industry.

The Winter internship is about to conclude and we are now taking applications for the Spring round of our Sticky Intern Program (SIP).

SIP is designed to provide aspiring marketing and communications professionals with valuable training and experience. It is aimed at students currently enrolled or recently completing a relevant tertiary education, ideally courses such as Business, Communication, Computer Science, or Visual Communication Design.

Successful applicants will be involved in the day-to-day administration of the agency as well as gaining first-hand experience in:

• 
  Social media marketing

• Social media audit and assessment

• Search engine optimisation

• Web design

• Web development

• Online conversion measurement

• Account management

• Project management

• Media placement

The Spring interns will be exposed to several exciting projects including a national campaign for CountryTell, Urban Insider and the international marketing of NLYZR.

SIP is 2 days per week for 12 weeks and is based in our Newcastle office. Interns will be given a structured agenda for the period of experience and a written assessment and record of experience gained upon completion.

Interns will be expected to sign a Program Agreement and a Non Disclosure Agreement. All relevant insurances will be covered by Sticky.

Eligibility

In order to be eligible for the Sticky Internship Program candidates must meet the following requirements:

• Be between the age of 18 – 30
• Selected internship field must be directly related to the candidates educational background
• Be currently enrolled in a tertiary course, or
• Be a recent graduate within 24 months of course completion
• Prove a genuine interest in the internship program

Our 12 week Spring Internship period commences 29 August and finishes mid-November 2011.

Please note: we receive dozens of applications for only two Intern positions so well written, professional and persuasive applications will have the best chances of receiving an interview.

Applications close 19 August 2011. Send via email only and addressed to Craig Wilson, craig@stickyads.com.au with the subject line “Sticky Intern Program”.

Arrrthur the Pirate

Lake Macquarie City Council have just won the Excellence in Communication Award for their Future of Waste initiative which included Sticky’s “Say ARRR, Avoid Reduce, Reuse & Recycle” campaign.

The awards are between 150 local governments and shires across NSW and are presented by the Local Government and Shires Association at the annual Local Government Week event. The RH Dougherty Awards are the highest accolade a NSW council can receive in the area of communications.

Sticky worked in conjunction with GHD to create an integrated campaign to engage Lake Macquarie residents about the need to address waste management issues in the city. The campaign was fronted by Arrrthur the Pirate who urged everybody to “Say ARRR, Avoid, Reduce, Re-Use and Recycle”.

A series of 6 television commercials were created and run over a nine month period, supported by local press, a dedicated website, social media, direct mail and live appearances by Arrrthur at public events held by the council.

The awards judges said, “The campaign was well planned, extensive and achieved long term environmentally sustainable outcomes for the community of Lake Macquarie. The depth and breadth of the advertising campaign was imperative to ensure a prompt take up of the community for the programme to be effective”.

Waste management issues are becoming significant for local councils around Australia and is leading to the need for change in how we all handle waste. Sticky is proud to be involved in such an important campaign and congratulate Lake Macquarie City Council on their professional approach and thorough community engagement.

The Community Broadband Development Program will supplement the National Broadband Network, allowing communities outside its FTTP reach to connect to & communicate with the rest of the world. People in these areas will gain affordable access to the educational, health, business & social benefits that technology service provision can provide.

The team at Sticky will be developing a fully integrated marketing strategy covering everything from branding to television and press to a sophisticated online presence encompassing websites, social media and e-commerce.

Sticky’s Managing Director Craig Wilson says, “It’s wonderful to be working with a new brand that will be delivering such an important and innovative service. It’s a rare opportunity that has everyone at Sticky very excited”.

Countrytell’s focus is on communities without access to the high-speed broadband services needed to support local government, local business & industry expansion. A regional roll-out announcement is coming soon.

—–

Adnews story

B&T story

The agency site STICKY came in at #38 in the national rankings while Craig’s Media Hunter blog was ranked #17 in the nation.

This is actually something we’re very proud of, having adopted a strong blogging presence well before most agencies recognised it as a legitimate marketing resource. We’ve stuck with our belief that an ongoing dialogue and helpful information is key to future marketing success and aim to always practice what we preach by ensuring that we actually do exactly what we advise our clients to do.

Interestingly, the Edelman study is very consistent with previous rankings by Julian Cole and his Adspace Pioneers polls where both Media Hunter and Sticky have ranked well since way back in 2008.