Marketing should no longer be limited to the old default media choices of TV, radio and press. Now your business should be considering campaigns incorporating online concepts and mobile marketing. The new media choices can be amazingly targeted, totally measurable, extremely cost-effective and very, very innovative.
In fact, we believe in the future of digital media so much that we have dedicated a few other websites to the subject. If you would like to find out more about digital media, including how to get better Google rankings for your website visit our new Inbound Marketing site GetSticky, which is full of great Internet Marketing Tips. You can also test your website with our Free Web NLYZR to see how it rates.
Forget everything you have been told about web design and what is a “good site”. It’s probably wrong.
We don’t really even like to call it web design because our approach is more a total online strategy than a one-off design.
Sticky websites are totally flexible, easily content managed, Search Engine Optimised and evolutionary. This means:
- It can look however you want to it look and do what you need it to do
- You will be able to make regular updates yourself, easily and quickly with out paying a designer
- It will be easily found in any relevant online search for your industry and market
- It will be designed with the ability to evolve and integrate emerging online tools and trends, rather than become redundant in a few short years.
Search Engine Optimisation is one of the most misunderstood and under-utilised concepts in modern marketing. Do a Google search for advertising agencies in Newcastle and you will see what we mean.
What is the point of a website that nobody sees?
If your designer tries to sell you a Flash site, tells you to just pay for Google Adwords to be found in searches, or suggests that your site is a “destination” that everyone will find….sack them immediately.
Your company site should be fully optimised so that you are easily found in all the relevant search terms for your industry and market. Put simply, this will deliver you considerably more web traffic and sales.
We believe that your website shouldn’t just be a destination, but an active part of your marketing campaign. It should be introducing new customers to your business.
Sticky has developed an SEO strategy that delivers guaranteed search results. In fact, we believe so strongly in the benefits of good SEO that we now bundle it into all new website designs. We refuse to create sites that aren’t fully optimised.
We are extremely confident that no agency in Newcastle can offer more effective Search Engine Optimisation (SEO).
Its time to GetSticky
If you would like to find out more about digital media, including how to get better Google rankings for your website visit our new Inbound Marketing site GetSticky, which is full of great Internet Marketing Tips. You can also run your website through our Web NLYZR to see how your site rates.