Sticky is a Newcastle-based advertising agency specialising in digital media. The best way to describe us is as Digital + Different. We have developed a reputation as leaders in Inbound Marketing and launched the breakthrough NLYZR website analysis and optimisation tools, enabling us to achieve the results our clients are really looking for.... more sales.

Sticky helps corporate marketers with: advertising, web development and strategy, inbound marketing and search engine optmisation.

Come join the (r)evolution.

Make 2009 your advertising transition year

Last week Harold Mitchell told Adnews that he saw 2008 as a year of significant change in the advertising industry, one that cemented the digital age as the permanent force in media.

But how many businesses owners and marketing managers have started making the transition with their own businesses? How many are currently sitting down and mapping out the same old marketing plan for 2009, allocating aq budget to Yellow Pages that go unread or old media with declining audiences but higher rates?

There’s no doubt that we are entering a difficult economic climate. Businesses that adapt quickly and implement cost-effective changes reflective of the new media landscape will emerge in a much stronger position.

And don’t think that you can be complacent. Digital and social media is breaking into the mainstream. Obama used it extremely effectively in the US election last year. Australian press are now regularly discussing it, and smart businesses are using it effectively already.

If you haven’t already begun exploring new options for your marketing, then make 2009 your year of transition:

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Ad industry leader declares major shift to digital age has occurred

The latest issue of Australian ad industry bible Adnews has a great page asking leading industry experts what they believe 2008 will be remembered for.

Media buying heavyweight Harold Mitchell really saw the big picture with his response:

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Posted by Craig on January 22nd, 2009 | 7 Comments »
Posted under: Digital | Sticky Advertising Agency | traditional media

Don’t build a website, build a web strategy

How to find new customers, obtain information, broaden your geographic reach, streamline operations, improve customer relations, lower communication costs, generate PR and free publicity, look like an industry leader and…..have complete marketing measurability.

A few years ago a Newcastle web designer told me there was no future in the website design business because it was becoming so easy for anyone to create their own sites. “The company receptionist will be knocking together websites in a few hours”, he said.

He was both right and wrong.

The advent of blogging templates such as Typepad, Blogger and other user-friendly platforms certainly have made it very easy and cheap to create a “site’ for anyone who wants one. And yes, my kids could probably build a reasonably good-looking site in a day if they put their minds to it.

Unfortunately, many business sites look exactly like the receptionist or the owner’s children did make them. On that count my friend was right.

The part he got wrong was that it meant the demise of the web design business. The fact that every man and his dog has or can build a basic site means there is more imperative than ever on creating not just a good site, but a great web strategy.

There is an enormous difference.

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SEO success for Newcastle business Dolphcom

Newcastle based whale and dolphin swimming adventure company Dolphcom has had immediate SEO success with the launch of their new website.

Dolphcom owner Andrew Parker asked Sticky to design a new website for him to facilitate the growth of his business. The site had to be able to facilitate online inquiries, be easy to upload video to and perform substantially better in online searches.

Dolphcom’s previous website, while visually attractive, was difficult to update and performed woefully in Google and Yahoo organic searches. Analysis of all key search terms revealed that Dolphcom did no better than the fourth page in most searches, and much lower in others.

Sticky designed a completely new website to suit Dolphcom’s criteria and then applied our search engine optimisation process to the site. Within 2 weeks of launching the new website, Dolphcom was ranking on the first page of Google and Yahoo searches for relevent search terms and web traffic had doubled.

Andrew’s recent trip to swim with the whales in Tonga can now be viewed on Dolphcom and plenty more sensational content will be added to the website in coming weeks.