Celia Johnson, a journalist from B&T Magazine, recently interviewed Craig regarding his thoughts on how the proposed National Broadband Network will affect the Australian television industry.  Here is the full story from the 01 May, 2009 issue of B&T.

Posted by Craig on May 5th, 2009 | 1 Comment »
Posted under: Propaganda | Sticky Advertising Agency | Television

The Australian season of Wipeout will be worth watching for the team here at Sticky thanks to the presence of Jane Altschwager on the program.

Jane worked at Sticky for three years before taking a new netball contract with the Adelaide Thunderbirds for the forthcoming national netball season.

Before hitting the road to Adelaide, Jane flew out to Argentina for a week of shooting on the new show.

We can’t say how far she progresses or who wins, but needless to say, watching a very tall athlete giving it her best shot should be highly entertaining.

Wipeout Australia commences on Nine/NBN on Tuesday 3 February.

Posted by Craig on February 1st, 2009 | 1 Comment »
Posted under: Sticky Advertising Agency | Television

Like it or not, the traditional print industry in Australia is in big trouble as advertisers increasingly shift more of their advertising dollar to online looking for better returns on their investment and superior value for money. But why do advertisers still prefer the Yellow (Pages) printed phone directory over online search and directories?

In fact, in the year ending June 2008 Australian advertisers invest approximately AUD$1 billion advertising with Yellow (Pages) print directories versus something like $700 million with various online search and directories for the same period.

What advertiser’s are forgetting is that Australian consumers have changed the way they search for products and services. Yellow (Pages) print directory may get delivered to over 10 million Australian homes and businesses every year, but the vast majority of people use online search engines like Google to SEARCH. Read the rest of this entry »

Posted by gordon on December 22nd, 2008 | 9 Comments »
Posted under: Digital | SEO Newcastle | Sticky Advertising | Television | branding

How to find new customers, obtain information, broaden your geographic reach, streamline operations, improve customer relations, lower communication costs, generate PR and free publicity, look like an industry leader and…..have complete marketing measurability.

A few years ago a Newcastle web designer told me there was no future in the website design business because it was becoming so easy for anyone to create their own sites. “The company receptionist will be knocking together websites in a few hours”, he said.

He was both right and wrong.

The advent of blogging templates such as Typepad, Blogger and other user-friendly platforms certainly have made it very easy and cheap to create a “site’ for anyone who wants one. And yes, my kids could probably build a reasonably good-looking site in a day if they put their minds to it.

Unfortunately, many business sites look exactly like the receptionist or the owner’s children did make them. On that count my friend was right.

The part he got wrong was that it meant the demise of the web design business. The fact that every man and his dog has or can build a basic site means there is more imperative than ever on creating not just a good site, but a great web strategy.

There is an enormous difference.

Read the rest of this entry »

Posted by Craig on August 22nd, 2008 | 1 Comment »
Posted under: Digital | SEO Newcastle | Sticky Advertising Agency | Television | Zag Theory | branding | social media | traditional media