Sticky is a Newcastle-based advertising agency specialising in digital media. The best way to describe us is as Digital + Different. We have developed a reputation as leaders in Inbound Marketing and launched the breakthrough NLYZR website analysis and optimisation tools, enabling us to achieve the results our clients are really looking for.... more sales.

Sticky helps corporate marketers with: advertising, web development and strategy, inbound marketing and search engine optmisation.

Come join the (r)evolution.

6 steps to an effective internet marketing strategy

Over at the GetSticky site we’ve just posted Need marketing ideas? 6 steps to an effective internet marketing strategy. It discusses how companies seem to have a website yet very few have actually created a proper internet marketing strategy.

These days an internet marketing strategy can provide your business with a highly effective and measurable campaign that works 24 hours a day, 7 days per week.

After you’ve read it, you’re welcome to run your website through our FREE Web ANLYZR to find our how effective it really is or check out Traffic ANLYZR to see how many searches are being done around your industry every month.

Posted by Craig on June 18th, 2009 | 2 Comments »
Posted under: Digital | SEO Newcastle | Strategy

Inbound marketing the perfect strategy in tough times

Inbound marketing could well be the perfect strategy to include in your business marketing mix during tough economic times. While it is important for businesses to continue to advertise their services, applying a portion of their marketing budget to inbound marketing can be like adding another sales team.

Inbound marketing is the approach behind most successful internet marketing systems. Done well, it can turn your website into a customer magnet, drawing motivated prospects towards your business.

We have posted more information about how inbound marketing can help your business over at GetSticky and invite businesses to test their websites inbound marketing potential with our free Web ANLYZR report.

Posted by Craig on May 7th, 2009 | Leave a Comment »
Posted under: Digital | Strategy

What does the National Broadband Network mean to you?

The Federal Government and private sector will invest up to $43 billion over eight years in a super-fast national broadband network, in the “single biggest infrastructure decision in Australia’s history”.

The significance of this announcement reaches far beyond the actual construction implications. The proposed National Broadband Network will affect how Australian’s do business, communicate, consume media and compete internationally.

There will also be an immediate effect, despite the projected 8 year roll-out, as companies begin positioning for what will be a very different future.

Read the rest of this entry »

Posted by Craig on April 7th, 2009 | 2 Comments »
Posted under: Digital | Strategy | social media

Craig featured in Marketing Magazine’s Digital Issue

Marketing Magazine’s March 2009 issue is now out featuring a full page story by Sticky Advertising’s Craig Wilson. The March 2009 release is their Digital Issue and offers plenty of great information for marketing in a increasingly digital word.