Sticky is a Newcastle-based advertising agency specialising in digital media. The best way to describe us is as Digital + Different. We have developed a reputation as leaders in Inbound Marketing and launched the breakthrough NLYZR website analysis and optimisation tools, enabling us to achieve the results our clients are really looking for.... more sales.

Sticky helps corporate marketers with: advertising, web development and strategy, inbound marketing and search engine optmisation.

Come join the (r)evolution.

Cancer Research gets Sticky

Claire McArthur & Craig Wilson discussing search engine optimisation for ACRF

A call for online cases studies has resulted in a burgeoning relationship between the Australian Cancer Research Foundation and Sticky Advertising Agency.

Craig the team at Sticky Advertising met recently with the Australian Cancer Research Foundation (ACRF), who were selected by the agency to take part in a comprehensive search engine optimisation (SEO) case study.

“We recently called for applications for sites to conduct a case study on and were inundated with responses. It was difficult to select just one but ACRF stood out due to the philanthropic nature of their organisation and we felt it would be a great way for Sticky Advertising to help such an important cause,” said Craig.

The case study involves bench-marking the ACRF website’s current online search capabilities and then providing strategies and recommendations to improve results.

“This couldn’t have come at a better time for the ACRF” commented the Foundation’s Claire McArthur. “We have been doing everything we can to keep our site prominent and encourage online donations. However, SEO is a highly specialised and competitive field, so it’s great to have Craig and his team on-board to help us get to the next level” she added.

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Colliers International appoints Sticky Advertising for online strategies

Colliers International have appointed Sticky Advertising Agency to assist with their Australasian online marketing strategies.

Specifically, Sticky Advertising Agency will be initially addressing Search Engine Optimisation for the property industry leaders.

Colliers International are one of several national digital clients we have recently starting working with. Our initial scope of works includes detailed research into search habits within the property sector followed by implementation of professional search strategies.

Sticky Advertising Agency will be utilising the new NLYZR tools to report the recommendations and to form the basis of the strategies. Through the use of the NLYZR website Sticky Advertising Agency can conduct extensive research into how users search for the services Colliers International provide, and then critically analyse this research and finally provide a complete working guide for Colliers International to implement the SEO research.

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Happy 4th Birthday Sticky Advertising!

Hip hip hooray!

Today at Sticky Advertising Agency we are celebrating our 4th birthday! Over the past 4 years, Managing Director Craig Wilson and the Sticky Advertising Agency staff have seen the agency grow and watched it join the digital revolution, with Craig speaking at this weeks Australasian Media and Broadcasting Congress.

From its humble beginnings as a regional advertising agency, Sticky Advertising Agency is now gaining national attention in the digital sphere with clients now based all over Australia, and enquiries coming through from all over the world.

It’s been an exciting ride through the changing times here at Sticky Advertising Agency and we look forward to many more exciting times ahead.

Posted by Ami on August 31st, 2009 | 2 Comments »
Posted under: Sticky Advertising Agency

A Sydney advertising agency? Perhaps.

A respected Sydney advertising agency executive told me recently that the advertising agency scene in Sydney was in disarray. The fallout from the global financial crisis combined with significant changes in media consumption has left many traditional Sydney advertising agencies feeling very exposed.

This is not surprising when you think of it. We are undoubtedly at a point in time in media and marketing history that is forcing major change. This had already left the big agencies with plenty to ponder. Then along came one of the most significant economic events in modern history. As confidence evaporated amongst advertisers, the agency world felt the pain. And in Sydney, the leading Australian market, the pain has been felt amongst the advertising agencies who were previously enjoying the profits of the unprecedented boom.

Interestingly, this has had some unforeseen benefits for Sticky Advertising. As an agency who had never attempted to break into the Sydney market, and who were concentrating on developing innovative and effective marketing strategies for clients at the other end of the F3, Sticky Advertising has suddenly found itself fielding inquiries from and landing business in Sydney.

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Posted by Craig on June 25th, 2009 | 6 Comments »
Posted under: Sticky Advertising | Sticky Advertising Agency