Sticky is a Newcastle-based advertising agency specialising in digital media. The best way to describe us is as Digital + Different. We have developed a reputation as leaders in Inbound Marketing and launched the breakthrough NLYZR website analysis and optimisation tools, enabling us to achieve the results our clients are really looking for.... more sales.

Sticky helps corporate marketers with: advertising, web development and strategy, inbound marketing and search engine optmisation.

Come join the (r)evolution.

What does the National Broadband Network mean to you?

The Federal Government and private sector will invest up to $43 billion over eight years in a super-fast national broadband network, in the “single biggest infrastructure decision in Australia’s history”.

The significance of this announcement reaches far beyond the actual construction implications. The proposed National Broadband Network will affect how Australian’s do business, communicate, consume media and compete internationally.

There will also be an immediate effect, despite the projected 8 year roll-out, as companies begin positioning for what will be a very different future.

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Posted by Craig on April 7th, 2009 | 2 Comments »
Posted under: Digital | Strategy | social media

Another Newcastle advertising agency joins the digital revolution

Newcastle advertising agency Enigma has decided to enter the digital market that we at Sticky Advertising believe so strongly.

From Newcastle Herald:

Enigma managing director Lisa Sutton Gardner said online marketing delivered growth.

Enigma has acquired local production company Associa, increasing the agency’s digital capabilities to a full-time team of six.

Sticky Advertising has been enthusiastically pursuing new digital initiatives for the last two years, launching experimental online businesses and introducing clients to powerful new cost-effective marketing alternatives.

Wherever possible Sticky Advertising aims to integrate traditional media advertising with innovative and highly measurable online marketing. Read the rest of this entry »

Posted by gordon on March 17th, 2009 | Leave a Comment »
Posted under: Digital | Sticky Advertising Agency | social media

Craig featured in Marketing Magazine’s Digital Issue

Marketing Magazine’s March 2009 issue is now out featuring a full page story by Sticky Advertising’s Craig Wilson. The March 2009 release is their Digital Issue and offers plenty of great information for marketing in a increasingly digital word.

Make 2009 your advertising transition year

Last week Harold Mitchell told Adnews that he saw 2008 as a year of significant change in the advertising industry, one that cemented the digital age as the permanent force in media.

But how many businesses owners and marketing managers have started making the transition with their own businesses? How many are currently sitting down and mapping out the same old marketing plan for 2009, allocating aq budget to Yellow Pages that go unread or old media with declining audiences but higher rates?

There’s no doubt that we are entering a difficult economic climate. Businesses that adapt quickly and implement cost-effective changes reflective of the new media landscape will emerge in a much stronger position.

And don’t think that you can be complacent. Digital and social media is breaking into the mainstream. Obama used it extremely effectively in the US election last year. Australian press are now regularly discussing it, and smart businesses are using it effectively already.

If you haven’t already begun exploring new options for your marketing, then make 2009 your year of transition:

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