Sticky is a Newcastle-based advertising agency specialising in digital media. The best way to describe us is as Digital + Different. We have developed a reputation as leaders in Inbound Marketing and launched the breakthrough NLYZR website analysis and optimisation tools, enabling us to achieve the results our clients are really looking for.... more sales.

Sticky helps corporate marketers with: advertising, web development and strategy, inbound marketing and search engine optmisation.

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Search Engine Results Give Yellow (Pages) The Blues

Like it or not, the traditional print industry in Australia is in big trouble as advertisers increasingly shift more of their advertising dollar to online looking for better returns on their investment and superior value for money. But why do advertisers still prefer the Yellow (Pages) printed phone directory over online search and directories?

In fact, in the year ending June 2008 Australian advertisers invest approximately AUD$1 billion advertising with Yellow (Pages) print directories versus something like $700 million with various online search and directories for the same period.

What advertiser’s are forgetting is that Australian consumers have changed the way they search for products and services. Yellow (Pages) print directory may get delivered to over 10 million Australian homes and businesses every year, but the vast majority of people use online search engines like Google to SEARCH. Read the rest of this entry »

Marketing plan for tough times

The international economic crisis has been devastating in the US and European financial and housing sectors and all indications are that Australia will also feel some of the pain. Already several large advertisers both here and overseas have indicated they will be cutting back on their marketing investment over the next year, and as the fear of recession spreads its likely that local advertisers will consider following suit.

Traditionally advertising budgets are amongst the first things cut when times get tough, but what should you really be doing for your brand and business to ensure you survive and even prosper during an economic downturn?

Interestingly, this crisis comes at a potential turning point in marketing and media history. Traditional media has been declining over the past decade whilst new media options have been on the rise. This situation could be exacerbated by the economic squeeze as marketers spend less on broad brushstroke measures and focus more on measurable results. (For further explanation of this scenario click here).

Read the rest of this entry »

Posted by Craig on December 21st, 2008 | 4 Comments »
Posted under: branding | Digital | SEO Newcastle | Strategy