Australasian Media & Broadcasting Congress 2009

The 4th annual Australasian Media and Broadcasting Congress will be held in Sydney from 31 August to 3 September 2009. I am honoured to have been invited to present on two panels at this years event in what promises to be some vigorous and topical discussions.

Tuesday 1 September

Panel: The Future of the media, entertainment & advertising industries

Dealing with the challenge of the economy and social change
Redefining the consumer relationship – why and how
Maximising the digital opportunity
Finding the right commercial model
What will the media sector look like in 5 years?

Panelists:

Joe Pollard, CEO NineMSN
Andrew Maiden, Director for Media Communications, Telstra
Bryan Neider, Snr VP & COO of Electronic Arts Inc.
Michael Anderson, CEO of Austereo
Craig Wilson, Managing Director of Sticky Advertising
Richard Herring, CEO of APN Outdoor

Wednesday 2 September 2009

Media Buyers & Advertisers Panel: Weathering the economic downturn through strategic planning and buying

Assessing drivers and barriers in media advertising
Migrating towards a more measurable media
Evaluating what platforms perform best in the current economic climate
Is the appetite for alternative methods of advertising increasing?

Panelists:

Harold Mitchell, Executive Chairman of Mitchell Communications Group
Craig Wilson, Managing Director of Sticky Advertising
Paul Fisher, CEO of Interactive Advertising Bureau
Gary Hardwick, Managing Partner of Ikon Communications
Mark Coad, CEO Australia of OMD
Nathan Anderson, Head of Digital at The Campaign Palace

I’m sure that you will agree that given the recent economic turmoil and the upheaval in media and advertising industries, these two panels, and indeed the whole conference, will provide plenty of stimulating and relevant discussion.