A Sydney advertising agency? Perhaps.

A respected Sydney advertising agency executive told me recently that the advertising agency scene in Sydney was in disarray. The fallout from the global financial crisis combined with significant changes in media consumption has left many traditional Sydney advertising agencies feeling very exposed.

This is not surprising when you think of it. We are undoubtedly at a point in time in media and marketing history that is forcing major change. This had already left the big agencies with plenty to ponder. Then along came one of the most significant economic events in modern history. As confidence evaporated amongst advertisers, the agency world felt the pain. And in Sydney, the leading Australian market, the pain has been felt amongst the advertising agencies who were previously enjoying the profits of the unprecedented boom.

Interestingly, this has had some unforeseen benefits for Sticky Advertising. As an agency who had never attempted to break into the Sydney market, and who were concentrating on developing innovative and effective marketing strategies for clients at the other end of the F3, Sticky Advertising has suddenly found itself fielding inquiries from and landing business in Sydney.

Maybe its because we don’t have the big Sydney advertising agency overheads, or maybe its because Sticky Advertising tries to offer real alternatives to traditional advertising agency thinking? Maybe its because that we recognise the need for businesses to prepare for the new marketing opportunities that will be created by a superfast broadband network?

At first we were a little surprised, but as one client has led to another we are finding ourselves increasingly working with Sydney-based clients. Many are looking for assistance with creating new Inbound Marketing campaigns, as we offer with GetSticky, while others are asking about traditional advertising. Either way, way are happy to be of assistance.

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Posted by Craig on June 25th, 2009 | 6 Comments »
Posted under: Sticky Advertising | Sticky Advertising Agency

6 Comments »

  1. Wow now that’s taking ‘writing for Search’ to a whole other level. :) I’ll be Googline ‘Sydney Advertising Agency’ to see how you go!

    Comment by Mark Pollard — June 26, 2009 @ 1:20 am

  2. Mark

    Guilty as charged :) but its also effective. BTW, enjoyed your input at SMCSYD in June.

    Comment by Craig Wilson — June 27, 2009 @ 5:56 pm

  3. Actually Mark, I should qualify that a little. Whilst the post was written unashamedly as a search experiment, all the information is true. I did have the conversation with a Sydney ad executive and we have been attracting business from Sydney.

    Comment by Craig Wilson — June 27, 2009 @ 6:23 pm

  4. For the record, I never referred to a “Crisis in Adland” as suggested in Mumbrella (nice traffic creating headline though).

    The above conversation was with a respected agency exec who told me that “the industry was in disarray”. I’ll have to take their word for it.

    Comment by Craig Wilson — July 12, 2009 @ 10:09 pm

  5. What Sydney clients are you working with? Its a big call to say Newcastle can take on the might of Sydney adland and walk away its clients.

    Comment by Johnny Drama — July 15, 2009 @ 2:42 am

  6. “Johnny Drama”

    Nowhere in there did we say we intended to take on Sydney agencies, just that we had picked up a few clients there and that we are receiving inquiries from Sydney. Our inquiries are coming from a fairly specialised area and I doubt the big boys have anything to worry about as far as we’re concerned.

    As to who the clients are? You’ll have to wait and see.

    Comment by Craig — July 15, 2009 @ 5:21 pm

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