Sticky is a Newcastle-based advertising agency specialising in digital media. The best way to describe us is as Digital + Different. We have developed a reputation as leaders in Inbound Marketing and launched the breakthrough NLYZR website analysis and optimisation tools, enabling us to achieve the results our clients are really looking for.... more sales.

Sticky helps corporate marketers with: advertising, web development and strategy, inbound marketing and search engine optmisation.

Come join the (r)evolution.

Craig Wilson’s review of SXSW for Marketing Magazine

In March, Craig Wilson ventured to Austin, Texas to attend the world-famous South By South West Interactive Festival. Here is Craig’s review of the event as published in Marketing Magazine Australia:

Marketing Mag

Posted by Craig on June 30th, 2009 | Leave a Comment »
Posted under: Featured | Propaganda | Sticky Advertising

A Sydney advertising agency? Perhaps.

A respected Sydney advertising agency executive told me recently that the advertising agency scene in Sydney was in disarray. The fallout from the global financial crisis combined with significant changes in media consumption has left many traditional Sydney advertising agencies feeling very exposed.

This is not surprising when you think of it. We are undoubtedly at a point in time in media and marketing history that is forcing major change. This had already left the big agencies with plenty to ponder. Then along came one of the most significant economic events in modern history. As confidence evaporated amongst advertisers, the agency world felt the pain. And in Sydney, the leading Australian market, the pain has been felt amongst the advertising agencies who were previously enjoying the profits of the unprecedented boom.

Interestingly, this has had some unforeseen benefits for Sticky Advertising. As an agency who had never attempted to break into the Sydney market, and who were concentrating on developing innovative and effective marketing strategies for clients at the other end of the F3, Sticky Advertising has suddenly found itself fielding inquiries from and landing business in Sydney.

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