Sticky is a Newcastle-based advertising agency specialising in digital media. The best way to describe us is as Digital + Different. We have developed a reputation as leaders in Inbound Marketing and launched the breakthrough NLYZR website analysis and optimisation tools, enabling us to achieve the results our clients are really looking for.... more sales.

Sticky helps corporate marketers with: advertising, web development and strategy, inbound marketing and search engine optmisation.

Come join the (r)evolution.

Craig featured in Marketing Magazine’s Digital Issue

Marketing Magazine’s March 2009 issue is now out featuring a full page story by Sticky Advertising’s Craig Wilson. The March 2009 release is their Digital Issue and offers plenty of great information for marketing in a increasingly digital word.

From the ashes…

The last week has been heartbreaking in Australia as our Victorian cousins have suffered from the worst bush fires in history.

Amongst the wreck and ruin this touching moment was captured that is a reminder that our fauna has also been devastated.

Please give generously in any way you can to help our friends in Victoria recover from this tragedy.

Posted by Craig on February 10th, 2009 | Leave a Comment »
Posted under: Sticky Advertising

Advertising in tough times – Keep fighting

The current issue of BRW Magazine has a cover story 10 Ways to Guard Against the Downturn – Bulletproof Your Business.

Point 2 of the feature says “Keep Fighting” with smart marketing and advertising. Here are some of the key messages:

Research by PriceWaterhouseCoopers shows that survivors of the last downturn kept advertising and marketing through the bad times.

Advertising will be a less cluttered environment during the downturn which means that advertisers have a better chance of standing out.

Online ads are expected to increase by 15% next year, while newspaper ad may fall by 12.2% and capital city free-to-air TV ads by 8%.

Blogging is becoming increasingly relevant due to the blogosphere’s power to influence.

Companies at greatest risk are those in the middle of the market. In a recession customers want either bargains or luxury.

Generate positive media stories. Communicate something positive that will cut through the doom and gloom.

Read the rest of this entry »

Posted by Craig on February 10th, 2009 | Leave a Comment »
Posted under: Sticky Advertising Agency | Strategy

Perspective

While I was stuck at the rail crossing this morning (don’t get me started) I rolled the window down to chat with a local business owner. He asked how things were going. I told him we were busy, slightly nervous, but optimistic. His response was music to my ears:

‘”Well I guess everyone needs you at the moment.”

In slow economies many businesses decide to lay low and cut marketing budgets, which they consider to be expenses. Fortunately, there are still some positive thinkers who recognise the need to market their businesses more in tough times. In fact, I have been encouraged by the number of clients we have spoken to who are looking at the current climate as an opportunity and are keen to be more innovative in their marketing.

These are the ones who will come out in front.