Sticky is a Newcastle-based advertising agency specialising in digital media. The best way to describe us is as Digital + Different. We have developed a reputation as leaders in Inbound Marketing and launched the breakthrough NLYZR website analysis and optimisation tools, enabling us to achieve the results our clients are really looking for.... more sales.

Sticky helps corporate marketers with: advertising, web development and strategy, inbound marketing and search engine optmisation.

Come join the (r)evolution.

Make 2009 your advertising transition year

Last week Harold Mitchell told Adnews that he saw 2008 as a year of significant change in the advertising industry, one that cemented the digital age as the permanent force in media.

But how many businesses owners and marketing managers have started making the transition with their own businesses? How many are currently sitting down and mapping out the same old marketing plan for 2009, allocating aq budget to Yellow Pages that go unread or old media with declining audiences but higher rates?

There’s no doubt that we are entering a difficult economic climate. Businesses that adapt quickly and implement cost-effective changes reflective of the new media landscape will emerge in a much stronger position.

And don’t think that you can be complacent. Digital and social media is breaking into the mainstream. Obama used it extremely effectively in the US election last year. Australian press are now regularly discussing it, and smart businesses are using it effectively already.

If you haven’t already begun exploring new options for your marketing, then make 2009 your year of transition:

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Ad industry leader declares major shift to digital age has occurred

The latest issue of Australian ad industry bible Adnews has a great page asking leading industry experts what they believe 2008 will be remembered for.

Media buying heavyweight Harold Mitchell really saw the big picture with his response:

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Posted by Craig on January 22nd, 2009 | 7 Comments »
Posted under: Digital | Sticky Advertising Agency | traditional media

Craig writes feature article for Marketing Magazine

Kate and the team at Marketing Magazine have been kind enough to invite me to write for them this year. My first article was featured on their website this week and is a topic very close to my heart as the owner of an advertising agency:

What will agencies do when everyone can bypass advertising?

Please take the time to have a read and leave a comment if you like.

Posted by Craig on January 22nd, 2009 | Leave a Comment »
Posted under: Propaganda | Sticky Advertising

Kev Kellaway joins Sticky Advertising

Kev Kellaway

Sticky Advertising is excited to welcome Kev Kellaway as our new Production Manager. Kellaway joins the team after 5 years as the Program Director for 2HD.

“When the opportunity arose to join the Sticky Advertising team I immediately jumped on it. I have always loved the production side of advertising and can’t wait to get involved in all the exciting projects Sticky is working on, said Kellaway.

“I am also eager to get involved with the Digital side of Sticky. I have been following their progress since Sticky Digital launched last year and am amazed at what they have already achieved.

“Radio is just one dimension and to learn more of the digital side and the technology of the future is very exciting.”

Craig Wilson Managing Director of Sticky Advertising said “I am excited to have the opportunity to once again work with Kev after working with him previously at 2HD and New FM. His friendly outgoing nature and great range of contacts will be a valuable asset to Sticky.”

Kev brings with him over 30 years experience in Radio involving 26 years on-air, Production Management, Music Director, Promotions Manager and Program Director for 2HD, New FM and KOFM.

Posted by Craig on January 18th, 2009 | 1 Comment »
Posted under: Sticky Advertising Agency