Sticky is a Newcastle-based advertising agency specialising in digital media. The best way to describe us is as Digital + Different. We have developed a reputation as leaders in Inbound Marketing and launched the breakthrough NLYZR website analysis and optimisation tools, enabling us to achieve the results our clients are really looking for.... more sales.

Sticky helps corporate marketers with: advertising, web development and strategy, inbound marketing and search engine optmisation.

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Make 2009 your advertising transition year

Last week Harold Mitchell told Adnews that he saw 2008 as a year of significant change in the advertising industry, one that cemented the digital age as the permanent force in media.

But how many businesses owners and marketing managers have started making the transition with their own businesses? How many are currently sitting down and mapping out the same old marketing plan for 2009, allocating aq budget to Yellow Pages that go unread or old media with declining audiences but higher rates?

There’s no doubt that we are entering a difficult economic climate. Businesses that adapt quickly and implement cost-effective changes reflective of the new media landscape will emerge in a much stronger position.

And don’t think that you can be complacent. Digital and social media is breaking into the mainstream. Obama used it extremely effectively in the US election last year. Australian press are now regularly discussing it, and smart businesses are using it effectively already.

If you haven’t already begun exploring new options for your marketing, then make 2009 your year of transition:

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Ad industry leader declares major shift to digital age has occurred

The latest issue of Australian ad industry bible Adnews has a great page asking leading industry experts what they believe 2008 will be remembered for.

Media buying heavyweight Harold Mitchell really saw the big picture with his response:

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Posted by Craig on January 22nd, 2009 | 7 Comments »
Posted under: Digital | Sticky Advertising Agency | traditional media