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Sticky helps corporate marketers with: advertising, web development and strategy, inbound marketing and search engine optmisation.

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Virgin Marketing 101

I just flew VirginBlue for the first time on my recent holidays. The service was friendly and efficient, the basic service was simple and fairly unremarkable (which is actually a positive, as I usually am disappointed by airline service).

But it was what happened to the family in the row ahead of me that had everyone talking and smiling.

Turns out that little Mathew was flying on his 11th birthday. The VirginBlue staff knew this and took the time to deliver him a small gift of sweets and personally wish him a Happy Birthday. He was grinning like a split watermelon.

At the end of the flight the stewardess announced Mathew’s birthday over the PA and he received a round of applause from the passengers. We all walked off smiling.

But it was Mathew’s mother who was really impressed and told everyone in earshot, including the staff, “This is so much better than Jetstar!”

Doesn’t take much does it?

VirginBlue have gained a foot hold in the Australian airline market by Zagging when everyone else was Zigging. Good service versus arrogant contempt, fun versus boring and stiff, lower rates, wishing a child Happy Birthday when most airlines wouldn’t give the time of day.

Posted by Craig on November 9th, 2008 | 2 Comments »
Posted under: Zag Theory

Media Hunter sparks AdNews article on Barack Obama

Media Hunter’s recent post titled ‘A Web 2.0 President?’ created quite a buzz in the blogosphere last month, inspiring AdNews digital expert Mark Chenery to write an excellent article in his regular ‘DIGITALWATCH’ column.

Mark Chenery writes: “If Barack Obama wins the Presidential elections in the US on 4 November the effects on Australian marketing will be profound.”

Mark credits Media Hunter for the articles inspiration using Craig’s examples of Obama social media ventures as its foundation.

“Craig Wilson of Sticky Advertising recently wrote an excellent post on his Media Hunter blog detailing some Obama’s social media ventures.” writes Mark.

Both of these articles beg the question; if social networking is such a phenomenon, what effect will an Obama win have on brands in Australia?