Sticky is a Newcastle-based advertising agency specialising in digital media. The best way to describe us is as Digital + Different. We have developed a reputation as leaders in Inbound Marketing and launched the breakthrough NLYZR website analysis and optimisation tools, enabling us to achieve the results our clients are really looking for.... more sales.

Sticky helps corporate marketers with: advertising, web development and strategy, inbound marketing and search engine optmisation.

Come join the (r)evolution.

Meet Ami Holder

Ami Holder has joined Sticky as our new Account Director following the departure of Jane Altschwager to resume her netball career in South Australia.

Ami has joined the Sticky team after 2 years as the Marketing Manager for The Vintage Golf Resort. Ami brings with her fresh eyes on the operation of an agency as well as great organisational skills and a vast range of Communications skills. Her primary role at Sticky is as Account Director and media liaison.

Ami has a Bachelor of Communication (Major in Public Relations, Minor in Journalism) and a Diploma in Business Management.

Ami’s Public Relations skills will bring a new element to the agency benefiting our current and future clients.

Posted by Craig on September 28th, 2008 | Leave a Comment »
Posted under: Sticky Advertising Agency

Hunter Valley golf site gets web search boost

Less than a month after launching the Newcastle Golf Club website, we are happy to reveal that the club’s search rankings and web traffic have improved immensely.

The previous Newcastle Golf Club website had some serious search engine optimisation issues, preventing it from featuring in relevant searches on Google and Yahoo. In fact, it only showed on searches using the words “Newcastle” and “Golf”. Part of Sticky’s brief was to lift the club up in searches for a series of terms.

Here is a summary of early results:

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Posted by Craig on September 27th, 2008 | 1 Comment »
Posted under: Digital | SEO Newcastle

SNOBS – a social media site for business women launches

Newcastle media identity Carlee Potter has launched SNOBS, a social media site for business women. Carlee describes SNOBS as “an online magazine and social network for businesswomen. It is a resource for news, information and advice where career-driven women can connect with fresh industry contacts and keep in touch with valued friends.”

A former Newcastle radio announcer (NEWFM and NXFM) and freelance journalist (Sun Herald and Ralph), Carlee has moved boldly into the digital publishing world with SNOBS. The site mixes conventional magazine-style columns and social events coverage with interactive events calendars, citizen journalism and networking opportunities.

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Posted by Craig on September 11th, 2008 | 5 Comments »
Posted under: Digital | social media

Is your business ready for social media?

In the August 2008 edition of Marketing Magazine Sticky was identified as one of the leading social media agencies in Australia. Yet, since Sticky relaunched as Newcastle’s first Digital, Social and Traditional media agency we haven’t talked up the social media aspect as publicly as some of our other offerings. One-on-one with clients we have begun introducing social media thinking and strategies to their marketing, but we weren’t sure if people here were ready for a full-on social media information onslaught.

Social media in Australia is still very much an emerging form of marketing and as currently there are very few genuine Australian social media agencies. Many agencies are beginning to pay lip service to social media, but aren’t really addressing it correctly or effectively.

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Posted by Craig on September 8th, 2008 | Leave a Comment »
Posted under: Sticky Advertising Agency | social media