Craig was recently interviewed by Amy Spear for a syndicated community radio program called Insight regarding advertising and the emerging digital and social media landscapes. The interview has since played on 50 radio stations around Australia.

Maybe the most remarkable aspect of this interview is that it has been generated by community radio, not the mainstream media who still seem either oblivious or opposed to this next generation of media thinking.

Also on the interview is Josh Grace, head of Direct Marketing at Leo Burnett.

Posted by Craig on July 31st, 2008 | 3 Comments »
Posted under: Digital | Propaganda | Sticky Advertising Agency | social media

Sticky Advertising is pleased to announce the launch of our latest online project; the custom designed,  search engine friendly and multimedia rich website dedicated to building the Dolphcom Solutions online presence.

Its ‘look and feel’ is deliberately driven by content search-ability and showcases Dolphcom’s amazing collection of whale and dolphin video’s and images.

Sticky Advertising turned round this project in record time after Dolphcom was approached by the promoters of ‘Whale Dreamers’ an award-winning film to help them celebrate it’s release.

Dolphcom offered four lucky viewers of Channel 9’s Today Show a once in a lifetime opportunity to swim with the beautiful humpback whales in the warm waters of Tonga, one of only two places in the world where you can swim with the whales.

Almost immediately, Dolphcom’s search ranking has dramatically improved with search engines such as Google and Yahoo meeting one of our principle objectives.

Dolphcom is one of Australia’s most successful whale and dolphin adventure tour operators in Australia. Andrew Parker its CEO invites to visit his new site. Please leave comments or suggestions.

Posted by Craig on July 30th, 2008 | Leave a Comment »
Posted under: Digital | SEO Newcastle