Craig was recently interviewed by Amy Spear for a syndicated community radio program called Insight regarding advertising and the emerging digital and social media landscapes. The interview has since played on 50 radio stations around Australia.

Maybe the most remarkable aspect of this interview is that it has been generated by community radio, not the mainstream media who still seem either oblivious or opposed to this next generation of media thinking.

Also on the interview is Josh Grace, head of Direct Marketing at Leo Burnett.

Posted by Craig on July 31st, 2008 | 3 Comments »
Posted under: Digital | Propaganda | Sticky Advertising Agency | social media

Sticky Advertising is pleased to announce the launch of our latest online project; the custom designed,  search engine friendly and multimedia rich website dedicated to building the Dolphcom Solutions online presence.

Its ‘look and feel’ is deliberately driven by content search-ability and showcases Dolphcom’s amazing collection of whale and dolphin video’s and images.

Sticky Advertising turned round this project in record time after Dolphcom was approached by the promoters of ‘Whale Dreamers’ an award-winning film to help them celebrate it’s release.

Dolphcom offered four lucky viewers of Channel 9’s Today Show a once in a lifetime opportunity to swim with the beautiful humpback whales in the warm waters of Tonga, one of only two places in the world where you can swim with the whales.

Almost immediately, Dolphcom’s search ranking has dramatically improved with search engines such as Google and Yahoo meeting one of our principle objectives.

Dolphcom is one of Australia’s most successful whale and dolphin adventure tour operators in Australia. Andrew Parker its CEO invites to visit his new site. Please leave comments or suggestions.

Posted by Craig on July 30th, 2008 | Leave a Comment »
Posted under: Digital | SEO Newcastle

Source: Marketing Magazine

A recent survey by Next Digital has confirmed many of the digital trends felt by Australian marketers.

“The survey shows that digital media is seen as a significant opportunity for marketing strategists,” says Dr Michael Valos, chair of the Monash University Marketing Alumni Association. Dr Valos commissioned the 2008 Australian Digital Marketing Trends Survey in conjunction with Next Digital.
The number of organisations spending between 25 and 50 percent of their marketing budget on digital media will increase by more than 40 percent over the next five years.

While just 10 percent of organisations currently allocate comparable funds to digital marketing, the figure will rise to 51 percent in 2013.

Read the rest of this entry »

Posted by Craig on July 25th, 2008 | Leave a Comment »
Posted under: Digital

Let’s face it, Google is the new Yellow Pages.

While phone books now prop up badly designed PC monitors, Google has become the default method for finding businesses and services. Its a phenomenon that has spawned several massive industries (SEO and SEM) and is the largest contributor to the enormous figures associated with online advertising.

As Sticky has evolved from a traditional media agency to a digital and social media agency we have become more fascinated and excited by the possibilities of Search Engine Optimisation. Eighteen months of research and testing has resulted in the development of an SEO approach that is remarkably effective.

How effective? Well this very website has been live for less than a month and already it ranks at the top or near the top of Google searches for every category we targeted. Most SEO ‘experts’ would tell you that result wouldn’t be possible for 3 to 4 months.

Read the rest of this entry »

Posted by Craig on July 23rd, 2008 | 3 Comments »
Posted under: SEO Newcastle | Sticky Advertising Agency