Sticky is a Newcastle-based advertising agency specialising in digital media. The best way to describe us is as Digital + Different. We have developed a reputation as leaders in Inbound Marketing and launched the breakthrough NLYZR website analysis and optimisation tools, enabling us to achieve the results our clients are really looking for.... more sales.
Sticky helps corporate marketers with: advertising, web development and strategy, inbound marketing and search engine optmisation.
Come join the (r)evolution.
The evolution of an agency: Sticky turns 5
Sticky has evolved from a traditional to digital agency over last 5 years
On 1 September 2005 I bought a small Newcastle advertising agency very much entrenched in the traditional media world. I had plans to grow and evolve the business but I never really expected that we’d look the way we do today.
Five years later Sticky is a very different business and I’m extremely proud of the changes we’ve made and the success we’ve achieved in that time.
In 2005 we were 100% traditional media focused. The agency did Television, radio and press production and media placement. We did some design work and had launched a handful of websites. In 2010 two thirds of our business is generated from online strategies. Web design, search engine optimisation and social media drive the agency. The rest is traditional advertising.
Sticky advice in Sydney Morning Herald
The following article featuring Craig Wilson and Sticky was in Sydney Morning Herald on 26 August 2010
HOW TO BOOST YOUR NET WORTH
There are tricks that will increase the number of people who visit your business website, writes Megan Johnston, Sydney Morning Herald.
Small business owners are waking up to the need to go online and are setting up websites in record numbers. It’s good news for consumers but if you’re an owner vying for e-business, how can you make sure you get noticed.
Craig Wilson, who is managing director of the digital marketing agency Sticky, says first and foremost you need to create a site that the public will want to visit. If your web presence is boring and never chances, what reason will people have to visit? Wilson says you don’t have to start big with lots of graphics and video. You just need to have content on the site that is interesting and regularly updated. Once people are through the door you’ll have your chance to sell you wares to them.
“The owner [could] find a niche in their industry and start blogging on it,” he says. “Before they know it, they’ll become the go to person on that topic and it can attract a lot of traffic.”
Wilson says another trick is embedding search-friendly terms in the content, code and links – a process known widely as “search-engine-optimisation”.
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- The evolution of an agency: Sticky turns 5
- Sticky advice in Sydney Morning Herald
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